Tata Motors is strategizing to achieve price parity with Chinese EV manufacturers, preparing for global competition. The company focuses on localization and leveraging government incentives to boost its electric vehicle portfolio. Tata Motors saw a significant rise in electric car sales, highlighting increased domestic market penetration.
Tata Motors is positioning itself to compete head-to-head with Chinese electric vehicle (EV) manufacturers on a global scale by targeting price parity, according to a senior company official.
In remarks made by Shailesh Chandra, Managing Director of Tata Motors’ Passenger Vehicles Electric Mobility division at the ‘FT Live Energy Transition Summit India,’ the company is aggressively pursuing a competitive stance against Chinese EV automakers known for their cost advantages due to a supportive ecosystem.
Chandra revealed that strategic efforts in enhancing localization and the support of stable government policies have bolstered Tata Motors’ penetration in the electric vehicle market, with significant growth in sales during the past year.
