Samsung performed better in India’s premium mobile segment in Q2 2024
According to the firm, Samsung managed to achieve the top spot “through aggressive affordability initiatives such as trade-in programs, no-cost EMIs, and limited-period summer discounts, making flagship devices more accessible to aspirational buyers.” The latest news isn’t shocking as the brand also topped the chart in Q2 2024. In fact Samsung’s performance in the segment dropped. In the same period last year, the tech giant was much ahead of its competitors, having a 24% share in the premium mobile market, with its closest rival having a 17% market share.
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