Moscow [Russia], June 28 (ANI): The TV BRICS International Media Network has partnered with Russia’s Federal Centre for Agricultural Export Development (Agroexport) to promote Russian agro-industrial products across BRICS+ countries.
The agreement was formalised at the 28th St Petersburg International Economic Forum, with TV BRICS Chairman Ivan Polyakov and Agroexport Director Ilya Ilyushin signing the deal, TV BRICS reported.
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The collaboration aims to enhance the global image of Russia’s agricultural sector by highlighting leading national producers, promoting Russian goods in overseas markets, and encouraging export-oriented growth among agro-processing enterprises, as reported by TV BRICS.
“Media play an important role in supporting Russia’s agro-industrial complex, helping to promote products in foreign markets and form a positive image of the industry. Today we face a crucial task – to develop a global dialogue among friendly nations. I am confident that cooperation with TV BRICS will enable us to promptly deliver all necessary information about the development of trade relations among BRICS countries to a multibillion audience,” said Ilyushin, as per TV BRICS report.
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Polyakov underlined the strategic importance of food security and sustainable agriculture, aligning the initiative with the UN’s Sustainable Development Goals. He noted that the topic remains a key priority in TV BRICS’ media agenda.
Previously, TV BRICS collaborated with Brazil’s Agro+ TV on Agroparallels, a documentary series exploring Russia-Brazil cooperation in the agricultural sector. Building on that success, Polyakov announced a new project titled BRICS GRAIN, set to premiere in 2025, which will focus on agricultural diplomacy and deepening partnerships with the Global South and East.
Agroexport, a key agency under the Russian Ministry of Agriculture, supports exporters through in-depth market analysis, barrier assessments, international promotion, and buyer engagement. The centre plays a pivotal role in Russia’s strategy to expand its agricultural footprint globally. (ANI)
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