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Reading: ‘This is the angle’: Doug Diefenthaler’s mission to put New Mexico wine on the map
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‘This is the angle’: Doug Diefenthaler’s mission to put New Mexico wine on the map

Last updated: July 6, 2025 7:14 pm
Published: 9 months ago
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Doug Diefenthaler, co-founder of VARA Winery and Distillery, moved to Albuquerque in 1989 and has stayed here since.

As Doug Diefenthaler was perusing a course catalog during his senior year of college, viticulture and enology caught his eye.

The classes were Diefenthaler’s pipeline to becoming co-founder of VARA Winery and Distillery, which has tasting rooms in Albuquerque and Santa Fe and distributes its products across the state and California.

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