After a 7-year corporate stint, Tanveer found his love for writing and tech too much to resist. An MBA in Marketing and the owner of a PC building business, he writes on PC hardware, technology, and Windows. When not scouring the web for ideas, he can be found building PCs, watching anime, or playing Smash Karts on his RTX 3080 (sigh).
If you love to see affordable graphics cards shake up the GPU market, you were probably waiting for the long-rumored Intel Arc B770. After the success of the Arc B580, the market sentiment toward Intel’s next Battlemage GPU was highly positive. People wanted to see what the company would deliver next, and whether it could compete with the likes of Nvidia and AMD in the mid-range segment. While the Arc B770 had transitioned from rumor territory to a point where it was all but confirmed, the latest reports aren’t promising. Intel seems to have pulled the plug on the Arc B770 due to a lack of financial viability. That said, the GPU inside the rumored graphics card does indeed exist, and will soon arrive on the market in another avatar.
Every GPU release this year has made me consider Intel more and more
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Posts 13
By Tanveer Singh
The Arc B770 had everyone excited for a reason
Intel was finally ready to play
Intel’s first-gen Arc Alchemist GPUs were a welcome addition to a market dominated by Nvidia and AMD graphics cards. They were a genuine attempt at offering affordable GPUs to consumers, but they didn’t quite hit the mark. The second time around, though, Intel pretty much nailed its Battlemage offerings, thanks to impressive performance per dollar, competitive ray tracing and upscaling features, and much-improved drivers. The Arc B580 for $250 was a massive disruption for the 1440p gaming market, although it took a long time to be available at that price. Not long after the positive reception to the Arc B580, reports started swirling around about a successor, namely the Arc B770, a higher-tier variant rivaling the likes of the RTX 5070.
The rumored specs indicated that the graphics card would be powered by the BMG-G31 die, which had 32 Xe cores compared to the 20 on the Arc B580. It was also reported that Intel would outfit it with 16GB of GDDR6 memory and PCIe Gen5 support. This wasn’t yet another budget graphics card intended to disrupt the affordable GPU segment. Intel intended to enter the big leagues, competing with cards like the RTX 5070 and RX 9070 for the mid-range crown. Seeing the company’s track record, the Arc B770 would have been priced attractively, possibly around the $400-$450 mark. If Intel had nailed the pricing as well as the stock levels, it could have forced the market to finally take Battlemage seriously. Alas, it was not to be.
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Posts 1
By Tanveer Singh
Sadly, the Arc B770 is no longer a thing
Talk about bad timing
Intel reportedly planned to launch the Arc B770 in early 2026, but recent leaks suggest that the company has shelved it for good. The reason, unsurprisingly, is a lack of “financial viability,” according to the leak. Intel no longer believes the project would be a worthwhile use of its resources. Considering the unprecedented rise in memory costs, and the added investments in validation, marketing, distribution, and driver maintenance, it’s hard to disagree. Even if the Arc B770 had delivered on the rumored performance claims, it would have launched at a highly inflated price and non-existent stock levels. At a time when the chip giant is struggling in other markets, investing considerable resources in a segment where its share is less than 1% doesn’t seem smart.
Even the fate of Intel’s next-gen Arc Celestial GPUs remains uncertain. Conflicting reports suggest it is either delayed or canceled. Honestly, it’s hard to be optimistic about next-gen GPUs from any company at the moment, let alone the very distant third player. Neither Nvidia nor AMD will be launching any new GPUs in 2026, and what happens next year is also up in the air. While less competition benefits no one, Intel’s GPUs gaining market share from Nvidia and AMD still seems like a dream, even after two generations’ worth of efforts.
I would consider an Intel Arc GPU if they fix these 3 problems
The only things keeping me from building an Arc setup in 2025
Posts 1
By Abhinav Raj
It will live on as the Arc Pro B70
Live to fight another day
The BMG-G31 die inside the canceled Arc B770 isn’t going anywhere. The professional-grade Arc Pro B70 is all but confirmed to launch very soon, keeping the core of the Arc B770 alive in another form. The workstation card will reportedly feature 32GB of VRAM and a 256-bit bus, offering considerable performance to users who need more computational power for local AI workloads. The market does have a gap when it comes to GPUs with a decent price to performance ratio. Intel aims to fill that gap with professional cards like the Arc Pro B70 and Arc Pro B65, both launching sometime in Q1 2026.
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Unfortunately, Intel shelved the gaming GPU that could have offered a highly attractive alternative to Nvidia and AMD offerings. However, in the current market, nearly every company is abandoning the gaming market to benefit from the rapidly rising AI demand. From memory and storage manufacturers to GPU makers, everyone wants to make hay while the sun’s still shining. The PC hardware crisis might extend well into 2028, so any hopes of affordable graphics cards with worthwhile performance can be shut down for the next two years.
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Posts 1
By Tanveer Singh
You either die a gaming GPU, or live long enough to become a workstation one
Intel’s rumored Arc B770 had the worst luck in terms of timing the market. Sure, Nvidia’s RTX 50 Super and AMD’s next-gen lineup were delayed, too, but the impact on the Battlemage GPU will likely be more permanent. Intel’s GPU division doesn’t have the resources to weather the current PC hardware storm, and we might even see it pull out completely from the discrete GPU space. It would be a dark day for PC gamers, since we need more competition in this market, not less.
