Advance Auto Parts Launches ‘ARGOS’: New Owned Oil and Fluids Brand Designed to Meet Customer Demand for Quality and Affordability
ARGOS will be available in all Advance and Carquest U.S. locations and online by early 2026
Company Website: https://shop.advanceautoparts.com/
RALEIGH, N.C. — (Business Wire)
Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today announced the launch of ARGOS, its new owned oil and fluids brand designed to meet growing consumer demand for high-quality, affordable auto care products.
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In developing ARGOS, Advance conducted extensive customer surveys, market analysis and field testing with both do-it-yourself enthusiasts and professional customers. Both groups said that they need a product that is affordable, reliable and strong. Their feedback played a role in shaping the final product lineup, reinforcing Advance’s commitment to listening to its customers.
“Affordability, reliability and strength are the three clear priorities we hear from our customers when it comes to quality automotive products,” said Bruce Starnes, executive vice president, chief merchant at Advance Auto Parts. “ARGOS delivers on those qualities. It’s a product line built for today’s drivers, DIYers, and professional technicians. We’re excited to help our customers’ cars last longer, for an affordable price.”
The average age of vehicles on U.S. roads has reached an all-time high of just under 13 years, creating increased demand for maintenance and repair products that are both reliable and affordable. ARGOS meets those needs by offering engine protection and performance comparable to national brands, but at a price that provides meaningful savings for both DIYers and professional customers.
ARGOS will be available exclusively in all Advance and Carquest locations in the U.S. and online, starting with synthetic blend and full synthetic heavy-duty motor oil in mid-February, followed by passenger car motor oil in a variety of blends in early March. A full portfolio will become available by May, including automatic transmission fluid, bulk fluids, gear oil, small engine oil and performance chemicals.
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of October 4, 2025, Advance operated 4,297 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 814 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories and other offerings can be found at http://www.AdvanceAutoParts.com.
Forward-Looking Statements
Certain statements herein are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are usually identifiable by words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “forecast, “guidance,” “intend,” “likely,” “may,” “plan,” “position,” “possible,” “potential,” “probable,” “project,” “should,” “strategy,” “target,” “will,” or similar language. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, statements about the Company’s strategic initiatives, restructuring and asset optimization plans, financial objectives, including with respect to the Company’s reorganized debt capital structure, operational plans and objectives, statements about the benefits of the Company’s Worldpac sale and use of proceeds therefrom, statements regarding expectations for economic conditions, future business and financial performance, including with respect to tariffs, as well as statements regarding underlying assumptions related thereto. Forward-looking statements reflect the Company’s views based on historical results, current information and assumptions related to future developments. Except as may be required by law, the Company undertakes no obligation to update any forward-looking statements made herein. Forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from those projected or implied by the forward-looking statements. They include, among others, the Company’s ability to hire, train and retain qualified employees, the timing and implementation of strategic initiatives, risks associated with the Company’s restructuring and asset optimization plans, risks relating to incurrence of indebtedness and increased leverage, risks relating to the Company’s credit ratings or perceived creditworthiness, deterioration of general macroeconomic conditions, geopolitical factors including increased tariffs and trade restrictions, the highly competitive nature of the industry, demand for the Company’s products and services, risks relating to the impairment of assets, including intangible assets such as goodwill, access to financing on favorable terms, complexities in the Company’s inventory and supply chain and challenges with transforming and growing its business. Please refer to “Item 1A. Risk Factors” of the Company’s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”), as updated by the Company’s subsequent filings with the SEC, for a description of these and other risks and uncertainties that could cause actual results to differ materially from those projected or implied by the forward-looking statements.
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Contacts:
Media Contacts:
Nicole Ducouer
Rich Ellis
Source: Advance Auto Parts, Inc.
