The Smarter Web Company, a London-listed Bitcoin treasury firm, has added 275 BTC to its reserves, bringing its total Bitcoin holdings to 1,275 BTC. The latest acquisition, announced on July 11, was made at an average price of £79,563 ($108,182) per BTC, amounting to a total investment of approximately £21.88 million.
This follows the company’s previous purchase on July 7 of 226.42 BTC, which brought its holdings to the 1,000 BTC milestone. The firm’s average acquisition cost now stands at £78,516 ($106,719) per BTC, with a cumulative investment of around £100.1 million.
Thanks to Bitcoin’s price reaching a new all-time high of $118,000, The Smarter Web Company’s year-to-date BTC yield has jumped from 26,242% to 31,263%. The firm also reported a 30-day BTC yield of 497% and noted it still holds approximately £31 million in cash reserves for potential future Bitcoin purchases.
The Smarter Web Company has accepted Bitcoin as a payment method since early 2023 and adopted a Bitcoin treasury strategy in April this year. Under its “10 Year Plan,” the firm is committed to steadily acquiring BTC as both a hedge against currency debasement and a long-term growth asset. The company uses BTC yield as a key metric to assess shareholder value creation.
This move aligns with a broader trend of corporate Bitcoin adoption, inspired by Michael Saylor’s strategy, with a growing number of European firms embracing similar treasury models. Meanwhile, alternative corporate crypto holdings involving Ethereum (ETH), Ripple (XRP), Solana (SOL), and Binance Coin (BNB) are also beginning to gain momentum.

