Published on January 27, 2026
Madhya Pradesh has once again proved its commitment to being at the forefront of global tourism. At FITUR Madrid 2026, the Madhya Pradesh Tourism Board (MPTB) showcased the state as an offbeat, multi-specialty destination teeming with rich cultural experiences, heritage, wildlife, and a variety of unique locations perfect for global tourism and film productions. The event marked a pivotal moment for the state as it continues to build strong connections with the Spanish and wider European outbound travel market.
Madhya Pradesh has long been an unsung gem in India’s tourism portfolio. Now, with a clear focus on international growth, it stands poised to be a destination of choice for global travelers. The FITUR Madrid 2026 event provided the perfect platform to highlight the state’s exceptional diversity, ranging from its UNESCO World Heritage Sites to its film-friendly locations and sustainability initiatives. Through dedicated B2B meetings, media outreach, and film tourism promotions, Madhya Pradesh demonstrated its unique value to the Spanish travel trade and broader European markets.
A Strategic Focus on B2B Engagements and Destination Marketing
FITUR Madrid has long been a key trade event for the global tourism industry, and the MPTB took full advantage of this opportunity. The Madhya Pradesh pavilion, which was proudly inaugurated by Mr. Cherakung Zeliang, Counsellor (Consular, PIC) & Head of Chancery, and Ms. Shubhra Kumari, Second Secretary (Economic & Commercial), Embassy of India, was a key focal point for discussions with Spanish tour operators, destination management companies, wildlife specialists, film producers, and location scouts.
With high-value B2B interactions, the Madhya Pradesh team engaged in direct, outcome-driven discussions with key stakeholders about:
* Product development
* Itinerary customization
* Collaborative market-ready projects
* Opportunities for film shoots and audio-visual productions
This approach enabled Madhya Pradesh to enhance its presence in the Spanish market, positioning itself as a diverse and dynamic travel destination with something to offer every kind of traveler. It also highlighted the state’s readiness to collaborate with the global creative industry, offering the perfect backdrop for international productions.
Madhya Pradesh’s Rich Tourism Offering: A Kaleidoscope of Heritage, Wildlife, and Spirituality
Madhya Pradesh’s offerings are as diverse as they are unique. The state is a hub of UNESCO World Heritage Sites, including the stunning Khajuraho, the ancient Sanchi Stupa, and the incredible Bhimbetka Caves. Additionally, its renowned tiger reserves, such as Bandhavgarh, Kanha, and Pench, are world-famous for their wildlife experiences, making Madhya Pradesh a top choice for eco-tourism and wildlife enthusiasts.
Key features of the Madhya Pradesh tourism experience include:
* Heritage tourism: Explore ancient temples, caves, and fortresses that tell stories of India’s glorious past.
* Wildlife tourism: Visit the state’s famous national parks, home to the Bengal tiger and diverse flora and fauna.
* Spiritual and wellness tourism: Find peace in the state’s serene temples, ashrams, and wellness centers.
* Film tourism: Madhya Pradesh has become an attractive destination for filmmakers, offering diverse backdrops from historical fortresses to vibrant landscapes.
* Sustainability: With a focus on responsible tourism, the state has initiated eco-friendly tourism practices and community-driven models.
Film Tourism: Madhya Pradesh as a Film-Friendly Destination
A major highlight at FITUR 2026 was the emphasis on film tourism. Madhya Pradesh’s film-friendly policies and its single-window facilitation for filmmakers have positioned the state as an ideal location for filming. The state’s diverse landscapes and heritage backdrops — from Orchha, Mandu, Gwalior, and Maheshwar to Bhedaghat and Pachmarhi — are gaining increasing interest from location scouts and film producers. This growing interest in film tourism has placed Madhya Pradesh on the map as one of India’s most sought-after destinations for international film projects.
Additionally, the Madhya Pradesh Tourism Board actively engaged with the film industry to offer incentives and promote the state’s film locations, facilitating scouting visits, familiarization trips for tour operators and media, and partnerships for international film festivals.
Sustainability and Responsible Tourism: A Core Focus for Madhya Pradesh
Sustainability has remained a key theme for Madhya Pradesh throughout the event. The state’s commitment to eco-friendly tourism practices resonated deeply with the Spanish buyers, media, and creatives who are increasingly seeking destinations that emphasize responsible tourism.
The Madhya Pradesh Tourism Board’s efforts in promoting community-led tourism models and conservation-driven wildlife experiences demonstrate a thoughtful approach to preserving the natural beauty of the state while offering travelers meaningful and ethical experiences.
Some key aspects of the state’s focus on sustainability include:
* Conservation of wildlife and heritage sites
* Eco-friendly travel options, including sustainable accommodation and low-impact travel
* Incentives for responsible film production practices
* Cultural preservation through community engagement
These initiatives reflect Madhya Pradesh’s vision of becoming a leader in sustainable tourism, attracting conscious travelers from around the world.
Media Outreach: Enhancing Madhya Pradesh’s Visibility Across Digital Platforms
Madhya Pradesh’s media outreach efforts at FITUR Madrid 2026 were integral to the state’s success. The delegation participated in multiple interviews and editorial interactions with prominent Spanish and international travel and lifestyle publications. This increased visibility across digital and print platforms was crucial for reaching broader audiences.
Looking Ahead: Future Prospects for Madhya Pradesh Tourism
The participation at FITUR Madrid 2026 marks a significant milestone in Madhya Pradesh’s global tourism strategy. As B2B engagements continue to develop into tangible outcomes, the state is poised for growth in terms of tourist arrivals and creative projects, particularly from Spain and the wider European market.
Key next steps include:
* Developing fixed-departure programs and wildlife-led circuits
* Building culturally immersive itineraries
* Strengthening collaborations with tour operators, film producers, and travel media
* Promoting Madhya Pradesh as part of broader pan-India travel circuits targeting Europe
With a strong foundation laid for sustained collaboration, content creation, and product development, Madhya Pradesh is set to solidify its position as a future-ready destination on the global tourism and film map.
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