Jeffrey Huang, better known in the crypto community as Machi Big Brother, has been completely liquidated after a series of heavily leveraged Ethereum (ETH) trades went wrong.
According to on-chain data shared by analytics account Lookonchain, the high-profile trader lost over $15 million, leaving just $16,771 in his account on the decentralized exchange Hyperliquid.
It’s a crazy turnaround for a guy who once had over $44.8 million in unrealized profits. It just shows how brutal leverage can be in crypto; no matter how smart or loaded you are, one sudden market move can wipe you out in seconds.
When ETH’s price fell below $3,550, his positions began to unravel. By the time liquidation bots were finished, his once-massive account was reduced to nearly nothing.
Yet, in typical Machi fashion, he didn’t stop there. Within hours of the liquidation, he reopened a new 25x leveraged long worth around $364,000 on 100 ETH, with a liquidation price at roughly $3,546, a move that had crypto traders shaking their heads and laughing nervously online.
As Lookonchain put it bluntly: “Machi Big Brother never gives up.”
This wasn’t the first time Machi’s trades have gone south. Lookonchain’s previous reports showed that he had been partially liquidated multiple times throughout October. At one point, he was holding 835 ETH in longs worth over $3 million, with a liquidation threshold around $3,668.
Since the October 10 market crash, Machi had reportedly added more than $1.7 million in fresh collateral to keep his trades alive, but each injection only delayed the inevitable. His positions were slowly eroded until nothing was left.
By early November, his trading account, once one of the most-watched wallets in DeFi, had dwindled to less than $90,000 before the final wipeout hit.
Machi’s collapse coincided with one of the biggest liquidation waves of the year. Data from derivatives trackers show that over $1.2 billion worth of long positions were liquidated across the crypto market within 24 hours, as both Bitcoin and Ethereum saw sudden price drops.
For traders using high leverage, those few percentage points were catastrophic. The chain reaction of forced liquidations sent prices lower, wiping out leveraged players in a matter of minutes, Machi included.
Before becoming one of crypto’s most recognizable whales, Jeffrey Huang was a musician and entrepreneur. He first gained fame in the 1990s as a member of the Taiwanese-American hip-hop group L.A. Boyz, and later founded the label MACHI Entertainment, a cornerstone of Taiwan’s hip-hop scene.
He entered crypto around 2017, building a reputation as an aggressive trader and investor. His wallet movements have long been closely tracked by retail traders and on-chain analysts.
Huang was also one of the earliest and largest collectors of Bored Ape Yacht Club (BAYC) NFTs, earning him the nickname “The Godfather of NFTs.” But that empire, too, came with turbulence; he sold dozens of apes during the bear market, reportedly realizing losses of more than 5,900 ETH, or about $11 million at the time.
His portfolio of projects includes the Mithril (MITH) ICO, Cream Finance, and Formosa Financial. In 2022, on-chain investigator ZachXBT accused him of misappropriating 22,000 ETH from Formosa’s treasury, a claim that led Huang to file, and later withdraw, a defamation lawsuit.
Whether admired or criticized, Machi Big Brother has always played at full risk. His trading style, high conviction, high leverage, and often high drama have made him a lightning rod for both praise and ridicule.
His latest liquidation, though catastrophic, hasn’t stopped him from trading. The moment he reopened his new long position after losing $15 million, social media exploded with reactions ranging from disbelief to dark humor. For some, it was the ultimate example of resilience; for others, pure recklessness.
Machi’s fall shows just how risky leverage can be. Even the biggest traders can lose everything when the market moves too fast. In crypto, prices change in a flash, and with 25x leverage, one wrong move can destroy it all. What looks like a winning streak can vanish before you even notice.
Machi Big Brother’s story, closely followed by Lookonchain, has become one of the most talked-about sagas in DeFi this year. It captures the wild rhythm of crypto trading, where people can make fortunes overnight and lose them just as fast, driven by the hope that the next trade will finally be the big comeback.
Right now, his $15 million liquidation stands out as one of the most shocking losses in recent memory, and a hard reminder that in the world of high-leverage crypto trading, even the biggest whales aren’t safe from drowning.
