In a world where social media has turned ordinary people into global personalities, the journey of Tintumon Pulickaparampil Thankachan, better known as Jiboombaa, stands out as a unique story of adaptability, culture, and entrepreneurship. From the forests of Thekkady to the streets of Paris, his rise as a creator and culinary influencer shows how Indian talent is shaping international markets in new ways.
Born and raised in Kerala, Jiboombaa’s story did not begin with fame. His early days were spent working as a travel guide at the famous wildlife sanctuary in Thekkady. This experience helped him connect with people from different cultures and sparked his curiosity to explore more of the world. During this phase, he pursued French language studies in Pondicherry – a decision that would later change the course of his career.
Synergy united 2009 best marketing award 2010 team leader award 2011 group leader marketing While these achievements were impressive, he knew his story had more chapters to unfold. 2013 join Kuwait Airways Engineering development (AOG) 2014 moved to France paris 2018 Thangam Immobiler real estate company 2018 Thangam Immobiler real estate company 200 French brand marketing 10 international brands 2025 Assed energy Drink International Brand Ambassador
Years later, entrepreneurship called him back to his South Asian roots. He entered the hospitality space and opened a restaurant that brought authentic Indian and Sri Lankan cuisine to international customers. This venture laid the foundation for what would soon become a crossover between culture, food, and digital influence.
The turning point came in April 2025, when he independently ventured into freelance advertising. What began as a creative side hustle soon turned into a career-changing moment. His natural screen presence, multilingual abilities, and relatable performance style made him an instant favourite online. Within months, “Jiboombaa” became a household name among Asian and European audiences, especially in France and GCC nations.
His entrepreneurial journey expanded with brands like Gramam Restaurant, Campus20, and Bluemoon Real Estate, showing that he is not just an influencer but also a business mind with long-term vision.
However, one of the most viral phases of his career came with his introduction of authentic Indian village food in Paris. French magazines featured his culinary storytelling, and what started as a passion became a sensation among South Asian diasporas from India, Sri Lanka, Pakistan, Nepal, Afghanistan, and Bangladesh. Even Europeans developed a taste for traditional flavours presented with simplicity and charm. His content soon travelled beyond culture and entered commercial advertising, with French brands collaborating with him for video promotions.
Today, Jiboombaa is known for creating fresh commercial content across TikTok, Instagram, Facebook, and YouTube, often shooting in destinations across Paris, GCC countries, Sri Lanka, and India. Thanks to his fluency in six foreign languages, his work connects with diverse audiences. His branding “Coiffé with Jiboombaa” – has now become a statement in itself, especially for younger viewers who often greet each other using his name as an expression of admiration.
Apart from restaurant branding and travel shoots, he frequently appears at community events, brand openings, food reviews, and cultural shows. Fans, especially children and youth, line up for selfies with him, and his name has become a kind of social signature in many immigrant communities abroad.
Despite his rise, his tone remains grounded. His message to the world is simple: “Spread joy, savor good food, and live life to the fullest.” His audience, as he puts it – includes people of every age who believe meals are memories and happiness is shareable.
Behind the fame is a lesson for entrepreneurs and creators. Jiboombaa’s story is not just about going viral; it is about staying adaptable. From tourism and corporate life to hospitality and advertising – he transformed every phase into an opportunity. His journey shows that language, culture, and consistency can build influence without borders.
His official digital footprint can be explored at http://www.campus20.com, but his real story lives across the hearts of those who see him as proof that passion can travel further than passports.
From Kerala to Paris, from travel guide to social media icon – Jiboombaa is not just a name, he is a global Indian personality in motion.
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