In a flurry of press releases, the Cupertino company unveiled a new iPhone, a refreshed MacBook Air, a new MacBook Pro, a pair of new desktop displays, and the chips that power it all.
If you’re just getting up to speed, here’s every major product Apple announced — and more importantly, what you need to know about each one.
The iPhone 17e, announced March 2, is built around Apple’s latest-generation A19 chip — the same processor powering the flagship iPhone 17 lineup. It also adds C1X, a next-generation cellular modem the company says is roughly twice as fast as the modem in the iPhone 16e.
The 6.1-inch Super Retina XDR display on the 17e now features Ceramic Shield 2, which Apple says offers three times the scratch resistance of the previous generation.
The 17e’s camera system has been overhauled with a 48MP Fusion lens that Apple says can function like two cameras in one — offering an optical-quality 2x telephoto crop in addition to the standard wide angle. Portrait mode has been improved with a smarter image pipeline that can automatically detect people, dogs, and cats and save depth data in the background, so you can apply bokeh after the fact.
The most consumer-friendly change: iPhone 17e now ships with MagSafe, Apple’s magnetic wireless charging ecosystem, supporting up to 15W. The iPhone 16e topped out at 7.5W over standard Qi. Baseline storage has also doubled, to 256GB, at the same $599 starting price.
iPhone 17e comes in black, white, and a new soft pink color. Pre-orders open March 4; the phone is officially available on March 11.
Apple refreshed the MacBook Air laptop with its M5 chip. The result is up to four times faster for AI tasks than the MacBook Air with M4, the company says, and up to 9.5 times faster than the M1 model. The new chip features a 10-core CPU and a 10-core GPU, with a Neural Accelerator built into each core.
Storage gets a meaningful upgrade too. The new MacBook Air now starts at 512GB — double the previous standard — and can be configured up to 4TB for the first time. Apple claims the new SSD also delivers read/write speeds that are twice as fast as those in the M4 MacBook Air.
The new Apple N1 wireless chip brings Wi-Fi 7 and Bluetooth 6 to the Air, delivering improved performance and reliability. Battery life is unchanged, promising up to 18 hours on a charge. The design — a fanless aluminum chassis in 13- and 15-inch options — is unchanged too. Colors include sky blue, midnight, starlight, and silver.
The 13-inch MacBook Air with M5 starts at $1,099 (or $999 for education). The 15-inch starts at $1,299 ($1,199 for education). Pre-orders open March 4, and the laptop ships March 11.
Apple also unveiled the MacBook Neo, a brand-new entry-level laptop starting at $599 — or $499 for students and educators — marking the company’s most affordable Mac ever.
The 13-inch machine runs on Apple’s A18 Pro chip, the same processor found in the iPhone 16 Pro lineup, paired with 8GB of unified memory that cannot be upgraded. It features a Liquid Retina display, up to 16 hours of battery life, and comes in four colors: blush, indigo, silver, and citrus.
But as Mashable’s Stan Schroeder noted in an early spec breakdown, the low price comes with tradeoffs — Touch ID costs an extra $100, the battery is considerably smaller than the one in the MacBook Air, and prospective buyers who need more than 8GB of RAM are simply out of luck. MacBook Neo is available for pre-order now, and ships on March 11.
The new 14- and 16-inch MacBook Pro models are powered by M5 Pro and M5 Max, which Apple says deliver up to four times the AI performance of the M4 Pro and M4 Max, and up to eight times the AI performance of M1-era models. Both chips are built on a new “Fusion Architecture” that combines two dies into a single system-on-a-chip, enabling performance gains that Apple says wouldn’t be possible with a traditional single-die design.
MacBook Pro with M5 Pro is aimed at data modelers, sound designers, and complex coders. It pairs an up to 18-core CPU with an up to 20-core GPU and supports up to 64GB of unified memory. The M5 Max doubles down with an up-to 40-core GPU and up to 128GB of unified memory — a figure Apple says meaningfully improves token-generation speeds for Large Language Models (LLMs) running locally.
Storage starts at 1TB for the M5 Pro models, and 2TB for the M5 Max. Apple says SSD speeds have roughly doubled over the previous generation, reaching up to 14.5GB/s read/write. The MacBook Pro also adds the N1 chip for Wi-Fi 7 and Bluetooth 6, and ships with three Thunderbolt 5 ports. Battery life is rated at up to 24 hours.
The 14-inch MacBook Pro with M5 Pro starts at $2,199; the 16-inch version starts at $2,699. M5 Max configurations start at $3,599 for the 14-inch model and $3,899 for the 16-inch model.
All models come in space black and silver. Pre-orders open March 4; availability March 11.
Apple also refreshed the iPad Air lineup, bumping it to the M4 chip with 12GB of unified memory — a 50 percent increase over the previous generation. The tablet is available in 11- and 13-inch sizes and, according to Apple, delivers performance up to 30 percent faster than the M3 model and more than twice as fast as the M1 version.
Both the N1 wireless chip for Wi-Fi 7 and the C1X cellular modem make their iPad debut here, with Apple claiming the latter cuts modem power consumption by roughly 30 percent compared to the M3 model.
Pricing holds steady at $599 for the 11-inch Wi-Fi model and $799 for the 13-inch. Pre-orders open March 4; availability starts March 11.
Apple announced a refresh of its external display lineup, introducing both a new Studio Display and an entirely new Studio Display XDR. The Studio Display gets a notable upgrade in the form of Thunderbolt 5 connectivity — two ports that support daisy-chaining up to four displays — and a new 12MP Center Stage camera that now includes support for Desk View, which simultaneously shows the caller and a top-down view of their workspace.
The core display panel remains a 27-inch 5K Retina panel at 600 nits, with P3 wide color.
The Studio Display XDR is a bigger story. Apple is positioning it as a replacement for the Pro Display XDR at a significantly lower price. It features the same 27-inch 5K Retina canvas, but with a mini-LED backlight system using over 2,000 local dimming zones, up to 2,000 nits of peak HDR brightness, a 1,000,000:1 contrast ratio, and a 120Hz refresh rate with Adaptive Sync.
The XDR display adds support for the Adobe RGB color gamut alongside P3 and introduces new DICOM medical imaging presets — pending FDA clearance — that’s aimed at radiologists who want to use the display for diagnostic work.
The new Studio Display with a tilt-adjustable stand starts at $1,599. Studio Display XDR with a tilt- and height-adjustable stand starts at $3,299 — that’s $2,700 less than the original Pro Display XDR at launch.
As with everything else on Apple’s list, pre-orders for the displays open March 4, with availability on March 11.
