Seeking a high-level, strategic Virtual Creative Director to lead all brand, marketing, and creative production across the brokerage.
This role is responsible for building a scalable creative department, owning brand standards, overseeing all marketing output, and driving innovation through AI and technology. The ideal candidate combines leadership, design expertise, operational structure, and forward-thinking creativity.
Leadership & Team Management
* Lead, mentor, and manage Jr and Sr Graphic Designers and any contract creatives (renderers, video editors, photographers, copywriters)
* Establish clear weekly production schedules and deadlines across all marketing initiatives
* Review, critique, and approve all creative output before public release
* Build and maintain a scalable creative team structure (designers, 3D artists, editors, freelancers, overseas vendors)
* Create performance standards, KPIs, and workflow expectations for the creative department
* Recruit, onboard, and train new creative team members
* Hold weekly creative production meetings and maintain task accountability
Brand Stewardship (REAL New York Brand Guardian)
* Own and enforce the REAL New York brand identity across all divisions: rentals, sales, commercial, investment, and new development
* Create and maintain the REAL New York Brand Guidelines (fonts, tone, spacing, color systems, imagery standards, layout systems)
* Direct and implement RNY branded templates including: Stationery and office materials, Agent marketing kits, Listing presentations, Email marketing, Social media posts, Signage, and Merchandising and promotional items
* Ensure all marketing materials across the company are visually consistent and cohesive
* Audit agent marketing and enforce brand compliance
Marketing Production Oversight
* Produce and oversee all REAL New York marketing output across platforms: Social media, Email campaigns, Website, Listing advertising, Broker presentations, Landlord presentations, and Investor materials
* Work directly with leadership to translate strategy into creative deliverables
* Build standardized templates so agents can market properties without reinventing materials
* Coordinate photography, videography, floor plans, renderings, and print production
* Manage production calendars tied to listing launches and marketing cycles
New Development Marketing (Very Important)
* Produce and oversee all branded materials for new development projects
* Manage project timelines based on leasing/sales milestones: Teaser phase, Soft launch, Official launch, and Stabilization
* Direct and produce the creation of: Project branding, Logos, Websites, Brochures, Offering plans, Hoarding signage, Social Campaigns, Email Campaigns, Leasing office materials
* Coordinate with external vendors, including photographers, copywriters, renderings etc
* Ensure deliverables are completed before leasing deadlines (this is critical to revenue)
Competitive Research & Innovation
* Monitor competing brokerages and developers for new marketing trends and creative formats
* Continually introduce fresh marketing materials, layouts, and content styles
* Maintain a “creative inspiration library” and present new ideas monthly
* Identify emerging platforms and marketing opportunities before competitors
AI & Technology Implementation (This is the differentiator)
* Utilize AI tools to generate high-impact marketing content including: social media campaigns, listing ads, agent marketing, and building launches
* Implement and manage tools such as: image generation, video generation, virtual staging, automated listing descriptions, and social media automation
* Build internal workflows using AI so marketing production time drops by 50%+
* Train agents and staff on how to use AI marketing tools
* Develop repeatable AI prompt systems and internal creative libraries
* Produce short-form video, reels, and animated marketing content at scale
Digital & Content Strategy
* Oversee REAL New York social media aesthetic and posting direction
* Develop ongoing content pillars (education, listings, culture, agents, market data)
* Create recurring marketing series (market updates, deal spotlights, behind the scenes, developer features)
* Work with leadership to build Louis + REAL thought-leadership branding online
* Supervise creation of video content including: property tours, agent features, educational videos, developer interviews, and market reports
Systems, Workflow & Process Building
* Create a centralized creative request system for agents and managers
* Build a ticketing or submission process for marketing requests
* Develop a digital asset library (photos, logos, templates, renderings, videos)
* Manage file organization and naming conventions across all projects
* Implement quality control and version tracking
Vendor & Production Management
* Manage relationships with: printers, photographers, videographers, rendering studios, sign fabricators, and merch vendors
* Negotiate pricing and turnaround times
* Approve proofs before printing
* Ensure production quality meets brand standards
* Internal Support & Training
* Train agents how to properly market listings using company templates
* Run quarterly marketing workshops for agents
* Provide marketing guidance for high-value listings and new development exclusives
* Assist leadership with pitch decks, recruiting materials, and landlord presentations
Proficiencies in Adobe, Canva, Capcut, Social Media (Instagram, Linkedin, Tiktok), Google Sheets, Email CRMs (Brevo, Mailchimp, Constant Contact), Figma, Squarespace/Wix
Familiarity with New York City neighborhoods and the local real estate landscape is highly preferred.
Reports to: Director of Marketing
Hours: Must be available Monday – Friday 9am – 6pm EST
After 6-12 months, this person should:
