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The Norteño Concert Series wraps up its second month of great Norteño Bands at the Walter Gerrells Performing Arts Center February 28th with Los Marineros del Norte, Featuring Grupo Promessa and DJ HendDawg.
Carlsbad, New Mexico, United States, January 29, 2026 — Carlsbad Live, LLC is excited to present a high-energy live concert event showcasing some of the most dynamic and beloved talents in regional Mexican and norteño music. On Saturday, February 28, 2026, the Walter Gerrells Convention Center in Carlsbad, New Mexico, will come alive with an unforgettable night of passionate performances, perfect for fans of all ages.
Headlining the evening is the legendary Los Marineros del Norte, a powerhouse Mexican sextet that has been thrilling audiences since the mid-1990s (with some sources noting roots extending back to the 1980s). Hailing from the norteño tradition, the group delivers a signature sound that masterfully blends lively polka rhythms, cumbia grooves, tejano influences, and heartfelt, country-tinged melodies. Known for their authentic storytelling, high-energy stage presence, and enduring popularity — especially in the Southwest and border regions — they continue to pack venues with their powerful live shows. Some of their most celebrated and timeless hits include “Las Isabeles” (a fan favorite with massive streams), “Dueño De Tu Amor”, “Amorcito Norteño”, “Noche A Noche”, “Platicame”, “Rendido de Amor”, “Ni Vestida de Blanco”, and “Entre La Blanca Y La Verde”. With a discography featuring albums like No Te Convenses and recent EPs such as ¡De Ojinaga Para El Mundo, Puro Marinero!, Los Marineros del Norte remain a staple in regional Mexican music, captivating both longtime listeners and new generations.
Opening the night and keeping the momentum high is Grupo Promessa, a vibrant regional Mexican act bringing fresh energy with their mix of corridos, boleros, huapangos, and upbeat norteño-style beats. This group delivers modern takes on traditional sounds that are designed to get crowds dancing and singing along. Tracks like “El ranchero chido”, “El chuparrosas”, “Háblame”, and “Llévame a la Cruz” showcase their dynamic style, blending heartfelt lyrics with infectious rhythms that promise to fill the dance floor from start to finish.
Setting the perfect party atmosphere is DJ HendDawg (El Imparable), a high-octane DJ whose explosive sets and skilled mixing keep the energy unstoppable. Known for his relentless vibe and ability to hype any crowd, DJ HendDawg will spin dynamic blends to warm up the night and maintain the momentum between performances, ensuring non-stop entertainment throughout the evening.
This all-ages event combines classic norteño favorites with contemporary regional Mexican sounds for a night full of rhythm, passion, and community celebration.
Event Details:
* Date: Saturday, February 28, 2026
* Time: Doors open at 8:00 PM
* Venue: Walter Gerrells Convention Center (also known as Walter Gerrells Performing Arts and Exhibition Center), 4012 National Parks Highway, Carlsbad, NM 88220
* Ages: All ages welcome
* Tickets: Pre-sale tickets available online via TicketLeap.com. In Carlsbad, tickets can also be purchased at El Vaquerito Western Wear.
* More Information and Reservations: Call (575) 840-0940
Don’t miss this exciting opportunity to experience top-tier live regional Mexican music right here in the heart of New Mexico. Whether you’ve followed Los Marineros del Norte for decades or are just discovering these incredible acts, this concert is set to deliver an electrifying evening of unforgettable memories.
About Carlsbad Live, LLC Carlsbad Live, LLC is the management company for the Walter Gerrells Performing Arts and Exhibition Center in Carlsbad, NM. Specializing in production, management, and promotion, they bring high-quality entertainment — including regional Mexican, norteño, and other live music events — to the community through a multi-year contract with the City of Carlsbad.
Media Contact: Carlsbad Live, LLC @CrankedUpLive
Call: 833.721.8266 or Phone: (575) 840-0940 For interviews, photos, or additional details, please contact us directly.
Paid for in Part by The City of Carlsbad Lodgers Tax
About the company: Carlsbad Live, LLC is the management company for the Walter Gerrells Performing Arts and Exhibition Center in Carlsbad, NM. Specializing in production, management, and promotion, they bring high-quality entertainment — including regional Mexican, norteño, and other live music events — to the community through a multi-year contract with the City of Carlsbad.
Contact Info:
Name: Curtis McKinney
Email: Send Email
Organization: Carlsbad Live, LLC
Address: 2110 Tower Drive
Phone: 5753026722
Website: http://www.carlsbadlive.com
Release ID: 89182224
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