Dallas Cowboys Cheerleaders at the Breitling x NFL Partnership Launch Event
NEW YORK, Aug. 28, 2025 /PRNewswire/ — Breitling and the National Football League announce a multi-year global partnership that designates Breitling as the official timepiece partner of the NFL. This agreement marks the NFL’s inaugural collaboration with a luxury watch brand and introduces Breitling as the league’s first global luxury timepiece partner. To commemorate this moment, Breitling has unveiled two NFL team-edition collections: the Chronomat Automatic GMT and the Endurance Pro, featuring specially designed timepieces for each of the league’s 32 teams.
“This partnership unlocks new possibilities and value for the NFL, allowing us to set a new standard for our brand,” said Renie Anderson, Executive Vice President and Chief Revenue Officer for the NFL. “We look forward to integrating the bold spirit of Breitling with the power of our sport to connect with fans through meaningful, lasting products and tailored experiences tied to some of the league’s biggest moments.”
Breitling and the NFL share over a century of shaping global culture, each rooted in precision and performance. Notably, Breitling collaborated with the Baltimore Ravens in the 1990s with a limited Breitling Chronomat ref.1305012. Breitling watches, trusted by athletes, adventurers, and tastemakers alike, embody the NFL’s unmatched energy, precision, and timeless appeal. Together, they transcend sport and style, inspiring lifelong passion, and loyalty across generations of watch enthusiasts and fans worldwide.
“Partnering with the NFL is a defining moment for Breitling,” said Georges Kern, CEO of Breitling. “The NFL brings people together: families, friends, entire communities. It’s about the moments you share and the traditions you build over time. That’s what we wanted to reflect in these watches. It’s something you wear with pride and one day pass on, along with your love for the game.”
“The NFL is an unmatched force in American culture, and this partnership strengthens Breitling’s connection to that audience in an authentic way,” said Thierry Prissert, President of Breitling US. “With the NFL team-edition collections, Breitling continues to offer fans something they’ve never had before from a luxury watchmaker — timepieces that reflect their team loyalty while delivering the design, durability, and performance Breitling stands for.”
“At the NFL, precision and performance live on and off the field,” said Kyle Smith, fashion editor at the NFL. “Partnering with Breitling and developing the NFL Team Editions will allow fans to incorporate that spirit into their look with a statement that’s bold, personal, and unmistakably tied to their favorite team.”
Breitling will activate across key NFL events including Super Bowl LX, NFL Honors, and other marquee moments throughout the season. As part of this partnership, Breitling will also present custom timepieces for select winners at the 2026 NFL Honors, presented during the annual awards ceremony. Breitling will also support the league’s long-term commitment to global expansion by activating at Breitling boutiques around the world, including in connection with the 2025 NFL International Games:
5 September – São Paulo, Brazil
28 September – Dublin, IRL
5 October – London, UK
12 October – London, UK
19 October – London, UK
9 November – Berlin, Germany
16 November – Madrid, Spain
The partnership will offer NFL fans around the world access to the two NFL team-edition collections. Each of the 32 models in each series features the individual team’s official team colors and logos. The collections will launch during the 2025 NFL season and will be available worldwide at Breitling boutiques, authorized retailers, and on Breitling.com.
Last night, to celebrate the exciting announcement of the first-of-its-kind partnership and two new NFL team-edition collections, the luxury Swiss watchmaker, Breitling, hosted a tailgate-style takeover in the heart of the Meatpacking District in New York City.
Breitling Brand Ambassador and Oscar-nominated actor, Austin Butler, was in attendance at the celebration, where he was spotted mingling with Breitling’s CEO Georges Kern and NFL Commissioner Roger Goodell, alongside Breitling USA President, Thierry Prissert and Co-Founder of Partners Group and Chairman of Breitling, Alfred Gantner.
“Breitling is thrilled to be in New York City kicking off this historic partnership with an organization as prestigious as the NFL,” Breitling CEO Georges Kern said. “Both the NFL and Breitling aim to bring people together, which is why this celebration is an extension of our partnership – bringing together friends new and old to create memories that will last a lifetime.”
“I’m thrilled to be part of this incredible night with Breitling as they celebrate their partnership with the NFL,” said Global Ambassador Austin Butler. “Breitling has always stood for pushing the limits of what’s possible — and to me that is the spirit of the NFL. It’s exciting to see these two iconic brands come together in such a historic way.”
During the celebration, partygoers enjoyed performances by the Dallas Cowboys cheerleaders and the High and Mighty Brass Band as well as music by DJ, Harley Viera- Newton. Maurice Kamara, also known as @thepeoplesgallery_, brought his signature street-style interviews to the event, capturing moments with notable attendees.
The party brought together additional notable guests, including 2x Super Bowl Champion and 2x MVP, Eli Manning, Giants rookie Quarterback Jaxson Dart and models Chanel Iman and Olivia Ponton. Also in attendance was NBC Sports commentator Maria Taylor as well as surfer and friend of the brand, Mason Barnes. Other notable attendees included Breitling ambassador and former NFL quarterback, Boomer Esiason, CBS Sports Reporter, Amanda Balionis, former NFL player and friend of the brand, C.J. Mosley, pilot Stephanie Goetz and KLUTCH Sports content creator, Darrell Ann.
The Breitling Chronomat Automatic GMT 40 NFL Team Editions
Named for Greenwich Mean Time, the original international time-zone standard, the Chronomat Automatic GMT 40 NFL Team Editions are Breitling’s way of honoring those fans who travel for the love of the game and their team. With its dual-timezone display and recognizable team aesthetics, it is the perfect watch for visiting team fans travelling to stadiums to watch their team take on the gridiron this season.
The dial color matches each NFL team’s primary color — be it Montana Red for the San Francisco 49ers or Midnight Green for the Philadelphia Eagles — each dial will be the ultimate expression of fandom on your wrist! On the contrasting GMT hand, the secondary color of each team is featured such as Steelers Gold or Broncos Navy. Breitling went for a tone-on-tone 24-hour scale to let the team’s color GMT hand speak for itself. One final tribute to your NFL team includes the individual club’s logo engraved on the caseback.
Designed for every pursuit, the Chronomat GMT 40 delivers on versatility. Inside, it’s powered by the COSC-certified Breitling 32 caliber with a 42-hour power reserve. Outside, its practical 40 mm size, 200 m water resistance, and robust build make it sturdy enough for the tailgate cooler — sharp enough for your game-day fit.
The Breitling Endurance Pro NFL Team Editions
Made of titanium, a robust material 2.2 times lighter than stainless steel, Breitling’s ultralightweight Endurance Pro may have been designed with football in mind, but it is a stylish and sporty chronograph perfect for everyday fans to sport at games all year round.
There are 32 colorful variations of the new Breitling Endurance Pro NFL Team Editions, designed to celebrate each NFL Team. The variations are distinguished by their own bold colors that honor each NFL team: they are designed with an inner bezel, which is marked with a useful pulsometer scale, in your team’s primary color, making it easy for the you to keep track of your heart rate, especially when the game goes into overtime. Fans will also enjoy the added design touch of the team’s logo positioned in the six o’clock subdial. Etched on the titanium caseback is the iconic NFL Shield, one more subtle nod to the sport with the largest and most avid fan base in the world. Each watch features a black dial and a titanium bidirectional rotating bezel.
The Endurance Pro pairs a black rubber strap with serious sport credentials, perfect for workouts, whether on land or in the water. It’s the ultimate athleisure watch. Powered by Breitling’s COSC-certified SuperQuartz™ caliber 82, the movement provides unmatched accuracy. Other features include easy readability, a timekeeping chronograph, and a solar compass to keep you on track and focused on the final stretch.
Select one of the Endurance Pro NFL Teams Editions and make a statement both on and off the field with a watch that embodies the spirit of the game and shows support for your beloved NFL team.
Media Contact: Caroline Sink, [email protected]
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SOURCE Breitling
