PwC has taken on clients like bitcoin miner Mara Holdings and hired crypto experts.
PwC’s US chair Paul Griggs confirmed on Sunday that the company is now fully offering crypto audit, consulting, and tax services.
Griggs said the company decided to go in after the Trump administration put out clear rules and brought in regulators who support crypto. “PwC has to be in that ecosystem,” Griggs told the Financial Times. The full pivot happened in 2024 after regulators changed and Congress passed new crypto laws.
Griggs said the Genius Act, signed by President Donald Trump in July, gave the company and others legal clarity for the first time. The law regulates stablecoins and opens the way for banks to issue their own.
That legal change, paired with Trump’s appointment of Paul Atkins to lead the SEC, gave Big Four companies like PwC the signal to stop sitting out. The Biden-era hostility toward crypto is now gone.
Griggs said the company feels “a responsibility to be hyper-engaged on both sides of the business,” adding:
“Whether we are doing work in the audit space or doing work in the consulting arena — we do all the above in crypto — we see more and more opportunities coming our way.”
Griggs also said the company now offers full crypto services, from accounting to strategy.
Until now, PwC and the rest of the Big Four were reluctant to take on crypto companies in the US.They put up high barriers and turned down most of them.That was partly because US regulators were skeptical of the entire industry, constantly concerned about fraud, money laundering, and consumer risks.
But with the Trump administration now backing the space, those companies are treating crypto like any other line of business.
Griggs said PwC has been pitching to clients how they can use crypto tools to make things work better, especially around payments.He said stablecoins are one way to make payments faster and more efficient.
This pitch comes as companies scramble to find new ways to cut costs and speed up operations, especially with banking rails still outdated.
Other Big Four companies aren’t waiting around either. Deloitte has been auditing Coinbase since 2020 and put out a full crypto accounting guide in May. KPMG called 2025 the “tipping point” for crypto and now sells compliance and risk advisory tied to crypto use. All of them are now targeting this once-taboo industry for serious money.
Griggs also revealed that PwC has already picked up audit clients in the crypto industry. That includes Mara Holdings, a bitcoin mining company that appointed the company in March.
He said the company is also offering crypto tax advice, helping clients figure out how to handle digital income, transactions, and legal structures under the new US laws.
Griggs was promoted to US senior partner in 2024 after working at PwC for nearly 30 years. He used to handle the audit for Goldman Sachs and also ran some of the company’s internal talent programs.
Now he’s trying to make sure PwC doesn’t fall behind in a growing part of the market. To do that, he said the company had to hire from outside.
One of those hires is Cheryl Lesnik, who rejoined the company after three years away. She had spent that time focused on crypto clients at a smaller accounting outfit. Now she’s helping build PwC’s crypto team from the inside.
Griggs made it clear they’re not winging it. “We are never going to lean into a business that we haven’t equipped ourselves to deliver,” he said. “Over the last 10 to 12 months, as we’ve taken on more opportunities in that digital assets arena, we’ve bolstered our resource pool inside and outside.”
Sharpen your strategy with mentorship + daily ideas – 30 days free access to our trading program
