According to IWSR Drinks Market Analysis, the no- and low-alcohol category grew by 31% in volume between 2020 and 2024, with forecasts suggesting a further +7% CAGR through 2028. The market is projected to hit $30 billion by 2025, the IWSR says, with the Asia-Pacific region contributing to over 40% of that growth.
Wellness-focused millennials and Gen Z diners, who see zero-proof drinks as part of an “experience-first” lifestyle rather than a restrictive one, are powering the movement in India. Mumbai’s top restaurants lead the charge. Burma Burma, The Bombay Canteen, O Pedro, and Bandra Born are redefining the alcohol-free experience with technique-driven menus that pair cultural ingredients with culinary storytelling. The result: a new category of drinks that are as inventive and indulgent as any classic cocktail.
