India’s non-alcoholic beverages market — spanning mocktails, zero-proof spirits, and artisanal sodas — was valued at around ₹1.37 lakh crore in 2023, per ResearchAndMarkets. The segment is projected to reach ₹2.10 lakh crore (≈ US$25 billion) by 2029, implying a compound annual growth rate (CAGR) of about 7.4% over six years. This mirrors global trends where the no- and low-alcohol movement has shifted from niche to mainstream. According to IWSR Drinks Market Analysis, the global no/low-alcohol category is expected to grow at a 7% volume CAGR through 2028 across major markets.
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