Video-sharing giant YouTube has reportedly begun allowing U.S.-based creators to receive payouts in PayPal’s stablecoin, PYUSD.
According to a Thursday report from Fortune, PayPal’s head of crypto, May Zabaneh, confirmed that the feature is now live for U.S. users. PayPal added support for receiving payments in PYUSD earlier this year, and YouTube has now chosen to extend that option to its creator payouts.
“The beauty of what we’ve built is that YouTube doesn’t have to touch crypto, so we can help take away that complexity,” Zabaneh said.
PayPal and YouTube have maintained a long-standing partnership, with PayPal serving as a payment option on the platform for many years and facilitating AdSense payouts for creators.
The shift suggests YouTube may be softening its stance on digital assets, following a history of shadowbanning crypto-related content. With crypto becoming increasingly mainstream, this move could help further boost stablecoin adoption, especially given YouTube’s massive user base.
The stablecoin sector has surged over the past year as businesses, institutions, and governments explore deeper integrations between digital assets and traditional finance.
PYUSD, launched in mid-2023, currently has a market cap of $3.9 billion, per CoinGecko data—up dramatically from roughly $500 million at the start of the year.
A major portion of PYUSD’s recent growth has occurred since early September, when its market cap hovered near $1 billion. That same month, PYUSD was added to Spark’s lending markets and to Bitfinex’s Stable, an institutional-focused stablecoin blockchain, helping drive its rapid expansion.
