The rollout comes as crypto engagement on X shows signs of decline, with Bitcoin-related posts down in 2025.
Social media platform X is planning to introduce a new onboarding feature called “Starterpacks” that aims to help new users quickly find and follow curated lists of accounts tied to specific interests, including cryptocurrencies, technology, business and more.
The company’s Head of Product, Nikita Bier, announced the initiative in a recent X post, saying the tool will launch “in a few weeks” after several months of work to identify and compile the most relevant accounts across thousands of topics.
According to Bier, X has already prepared over 1,000 interest categories that cover subjects from memecoin trading and economics professors to software builders and more eccentric personalities. He also shared that they have plans to expand the curated niche lists to 3,000 within the next few months to better match diverse interests.
In a video shared alongside the announcement, the Starterpacks concept shows how new users can choose topics of their interest and immediately follow suggested accounts, rather than building their feed manually over time.
Bier explained that one of X’s biggest challenges is helping users grow their accounts and find relevant content. In a recent post, he had noted that “power users” have spent years curating their timelines, but new accounts often struggle to escape mainstream news and politics to find niche interests like crypto communities.
Starterpacks are intended to address that gap by surfacing top voices and accounts for particular interests.
The announcement comes amid discussions that engagement around cryptocurrency content on X has declined. Data shared on social media suggested that posts containing the word “Bitcoin” fell by around 32% in 2025, hinting at reduced crypto visibility on the platform.
Having Starterpacks with a crypto-specific category, X might be aiming to revitalize the interest and enable users to more conveniently connect with well-known commentators, analysts, and influencers in the crypto domain.
The new feature also reflects a broader trend in social platforms trying to personalize onboarding. Similar tools have already appeared on rival apps: decentralized platform Bluesky released its own “Starter Packs” in mid‑2024, and Meta’s Threads began testing curated feeds in late 2024, letting users follow custom topic channels from the start.
This convergence suggests a growing recognition that interest‑based discovery drives user engagement.
X’s move also takes place as the crypto market starts 2026 with mixed signals. Bitcoin’s price has fluctuated near the low‑to‑mid $90,000 range, with periods of consolidation and volatility as traders digest macroeconomic data and regulatory developments.
Although certain predictions are still positive regarding the future price potential, the short-term trading has been impacted by the regulatory delays and the pressure to make profits.
Starterpacks will be launched within the next few weeks, providing new users with an option of creating relevant feeds much easier since the very beginning. In the case of X, the feature would assist in retaining and increasing the interest in niche topics by decreasing the friction of finding the influential voices manually.
It will be seen whether it will greatly increase long-term interaction, especially in such fields as crypto, as the market is still developing.
