World Liberty Financial (WLFI), the crypto venture linked to the Trump family, said it will introduce a debit card and a consumer payments app as part of a push to make its USD1 stablecoin usable for everyday purchases.
Co-founder Zak Folkman announced the plans at Korea Blockchain Week, saying the products are coming “very soon.”
Folkman described the debit card as a way for customers to spend USD1 in ordinary retail settings and confirmed WLFI intends to add the wallet to mobile payment platforms. “This allows users to be able to attach their USD1 and their World Liberty Financial app right into their Apple Pay. Not today, but it’s coming very soon,” he said.
The company will also launch a retail app that Folkman pitched as blending payments and simple trading features — a combination he summed up as “Venmo meets Robinhood.” The app aims to let users move money peer-to-peer while offering basic investing tools inside the same interface.
On technical strategy, Folkman made clear WLFI will not build a proprietary blockchain. “We will never put out a World Liberty Financial chain,” he said, adding that the project plans to remain chain-agnostic and interoperable across multiple networks.
WLFI also signed a memorandum of understanding with South Korea’s Bithumb, signaling a push for regional distribution and user acquisition in Asia. Company executives and Bithumb representatives completed the MoU at the Seoul event.
Market sentiment around WLFI’s rollout has been bearish, with the project’s governance token under sustained price pressure.
CoinMarketCap data at publication time showed the asset had fallen 6.81% in the past 24 hours, while trading volume dropped by 50% to $702 million over the same period.
The outlook remains weak, and the decline may be tied to broader market conditions. Bitcoin, the largest cryptocurrency by market capitalization, recorded a sharp drawdown to $112,000 after coming close to the $120,000 mark earlier.
The team has, however, taken steps to boost demand for its governance token WLFI in recent days.
Its latest initiative is a buyback program that will use protocol-owned fees from the treasury to repurchase tokens and burn them, with the aim of reducing supply and stimulating demand.
The move, approved by the community, comes as WLFI positions itself for what supporters believe could be a significant price run.
