New Framework Helps PR and IR Teams Optimize Content for Selection in AI Answers
NEW YORK, Nov. 13, 2025 (GLOBE NEWSWIRE) — Notified, a global leader in public relations, investor relations, and digital communications, today announced the launch of the SOAR Content Framework™, a practical model designed to help communications professionals structure content that is readable, citable, and current for AI search and answer engines.
As search evolves from ten blue links to AI-generated answers, brands face a new reality: be right and remain invisible, be first and be replaced, be official and still be skipped. SOAR™ addresses these challenges by aligning trusted communication principles with the emerging signals that answer engines reward: Structure, Originality, Authority, and Recency.
“In the Answer Engine Economy, accuracy is table stakes and selection is the win,” said Erik Carlson, Chief Executive Officer at Notified. “SOAR turns good communications hygiene into machine-readable signals that AI can trust and prioritize. When organizations make their narratives easier to parse, prove they own the insight, and keep it current, they stop chasing clicks and start shaping conclusions.”
SOAR Content Framework™ at-a-Glance
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* Structure – Present information in machine-readable formats with clear headlines, key facts, and schema.org markup.
* Originality – Include first-party data, named customers or partners, and human quotes that demonstrate unique insight.
* Authority – Publish from official domains, name verifiable spokespeople, and maintain accurate boilerplates and contact details.
* Recency – Treat time as a trust signal with visible “as of” dates, accurate publish/modified metadata, and timely follow-ups. A detailed walkthrough with implementation examples is available in the companion blog post here.
Built on Data and Designed for Visibility
The SOAR Content Framework™ is grounded in one of the industry’s largest visibility studies.
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Notified analyzed more than 200,000 press releases and 13 million AI citations across all major large language model (LLM) platforms – including OpenAI, Anthropic, Google, and Meta – to identify the recurring patterns that drive machine trust and selection.
Releases with structured data, original quotes, and current metadata were 3.4× more likely to appear in AI-generated citations.
Built for Content OS
The SOAR Content Framework™ will be embedded within Notified’s Content OS, the company’s unified workflow that powers press release distribution, media database management, monitoring, and advanced analytics including AI citation tracking powered by Profound.
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A full case study, highlighting SOAR’s impact on AI citations and time-to-appearance across leading AI platforms, will be released next week.
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About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step-whether it’s reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world’s largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
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Notified is an affiliate of Equiniti Group Limited (EQ)
Media Contact
Caroline Smith
[email protected]
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/bf32323b-1017-46c0-99cf-359dbf34bdb2
This press release was published by a CLEAR® Verified individual.
