Ongoing legal battles complicate his business ventures and public image.
Logan Paul pitched CryptoZoo like the next big thing back in 2021, promising players could breed digital pets, battle them, and cash out real money. Fans poured in over $1.5 million for NFTs, chasing that play-to-earn dream during the crypto boom.
Reality hit brutally: The game never fully launched, leaving holders with worthless tokens and empty wallets while Paul kept cashing promo checks.
Class-action suits flew fast by 2023, accusing him of fraud, negligence, and straight-up misleading marketing. Coffeezilla’s deep-dive videos blew the lid off, showing promised payouts vanished and Paul dodged accountability.
He fired back with threats of lawsuits against critics and deleted rants and half-measures like partial refunds if victims signed gag orders. A Texas judge tossed the main fraud claims last fall, but countersuits against his partners linger, keeping the mess alive.
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Social media erupted again this year as Prime Hydration, his drink hustle with KSI, faced its own flak for fading hype. Paul’s pivot to WWE United States Champion didn’t quiet the noise; fans resuscitated old clips, demanding a full reckoning.
Suicide Forest Scar Refuses to Fade
Nobody forgets 2017. Paul trekked to Japan’s Aokigahara forest, known for suicides, and filmed a dead body hanging there, cracking jokes before pixelating the face.
The vlog racked up 6 million views overnight, sparking global outrage for exploiting tragedy. YouTube demonetized him hard, banning ads and sidelining his channel for months.
Apologies landed messily. First, a tweet owning his “lapse in judgment,” then a video blaming parents for kid supervision while swearing reform. He tasered dead rats weeks later and yanked a fish from its tank for fake CPR, doubling down on shock value until advertisers bailed.
GLAAD called out his anti-gay slurs around the same time, which he chalked up to poor word choice before pitching a podcast fix that never happened.
That era defined his “bad guy” brand. Partnerships crumbled, but Paul spun it into resilience tales on podcasts, turning cancellation into comeback fuel.
Brother Beef Exposes Family Fractures
Fast-forward to Super Bowl buzz: Jake Paul blasted Bad Bunny as a “fake American,” urging fans to ditch the halftime show over politics.
Logan broke ranks publicly, defending Puerto Rican roots and calling out the nationalism flex. Clips went viral, painting him as the “reasonable” Paul for once, but skeptics saw it as damage control amid WWE heat.
Business fallout stings deeper. Prime sales cooled after scrutiny over caffeine levels and kid marketing, while CryptoZoo refunds crawl, with Paul blaming devs for direct fault. His Impaulsive podcast thrives on controversy, but sponsors like WWE eye the risks as Trump-era optics shift.
Paul’s empire bends but rarely breaks. From Vine kid to boxing bouts and Prime bottles, he thrives on redemption arcs. Investors wait longer than fans for apologies to mean cash, and that forest ghost haunts every pivot.
True pivot or polished PR? His ring slams and ring lights keep the debate raging, but proof cancellation hits him lightly.
