The immediate catalyst is Eightco Holdings’ $250 million treasury allocation into Worldcoin. The company, soon to rebrand as “Orbs,” framed the move as a bet on digital identity becoming as disruptive as digital gold.
The strategy drew quick comparisons to MicroStrategy’s early Bitcoin play, but with one key twist: while MicroStrategy positioned BTC as an inflation hedge, Eightco is pitching WLD as part of its core operating vision tied to AI-driven identity and payments.
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