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BMW’s cars rarely come cheap, and that’s very much by design. Behind the blue-and-white roundel sits a global web of engineering centers, design studios, materials laboratories, and test facilities developing vehicles years before they ever reach a showroom. According to technical notes, press releases, and development briefings issued by BMW itself, a significant share of the price goes into advanced powertrains, painstaking interior craftsmanship, proprietary safety technologies, and punishing durability trials conducted across deserts, snowfields, and high-speed tracks. Remove the badge, and you still find an obsessively calibrated premium-manufacturing machine built around research, refinement and long product cycles. Scroll down to know more.
Read more on The Times of India

