Who Actually Owns “Food Safety”? | When Safety Becomes a Branding Weapon
Food safety is supposed to protect consumers – full stop.
But in today’s food system, it’s increasingly being used to protect brands, scale, and market dominance instead.
In this Yanasa TV investigation, Charlie Rankin breaks down how small farmers, local dairies, raw-milk producers, and independent processors face far more scrutiny and public punishment than multinational food corporations – even when large-scale failures sicken far more people.
Why are small producers named and shamed overnight, while massive recalls hide behind lot numbers and press releases?
Why does “compliance” function like a moat for big food – and a chokehold for everyone else?
And when did “safe” stop meaning proven over time and start meaning approved by the right authority?
Because when food safety becomes a branding weapon, consumers lose choice, farmers lose livelihoods, and accountability quietly disappears.
If you’ve lived this – as a farmer, processor, or consumer – share your story in the comments.
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