Analysts say XRP’s long-awaited ETF could draw strong demand, but warn that much of the expected price boost may already be reflected in the market.
Talk around an XRP Exchange-Traded Fund (ETF) has grown as large financial firms prepare for potential approval. The product would allow institutions to gain direct exposure to XRP, similar to Bitcoin and Ethereum ETFs.
Analyst Lewis Jackson said that many institutions started buying XRP months ago, anticipating ETF approval. These early purchases helped create the current price strength. “By the time most ETFs launch, about 75% of the price move is already baked in,” he explained.
Jackson expects XRP’s short-term price move to be limited once the ETF is approved. In his view, around 75% of the ETF-related gains are already reflected in the price.
If demand grows after launch, he sees XRP moving between $9 and $11. He compared it to Ethereum’s ETF, which saw slow but steady inflows after an initial quiet start. Bitcoin’s ETF, by contrast, triggered heavy buying early on. XRP, he said, could follow a middle path, a short rally followed by gradual gains.
Not everyone is convinced. The XRP ETF narrative might be overblown, pointing out that Ripple’s token has historically struggled to maintain momentum after big announcements.
Others say that while XRP’s technology and liquidity appeal to institutions, it still faces competition from faster-growing ecosystems like Solana and Ethereum, which continue to dominate decentralized finance and tokenized asset markets.
On the flip side, ETF approval could mark a turning point for XRP’s institutional adoption. With large asset managers seeking exposure to diverse digital assets beyond Bitcoin and Ethereum, XRP’s established network and regulatory clarity could make it a top choice.
“If demand hits, XRP could easily test double-digit prices,” said Jackson. “It all depends on how fast and how deep institutional interest runs once these ETFs start trading.”
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