The American President Donald Trump is involved in the crypto world on various levels.
First and foremost, he is obviously involved as the President of the USA, given that the United States is a very important country for the crypto world.
However, he is also personally involved as a private citizen, meaning his involvement goes beyond his current status as the President of the USA.
Additionally, he is also involved on a family level, as his family operates in various ways within the crypto world.
To be honest, during his first term as President, from 2017 to 2021, he was skeptical about the crypto world, even going so far as to call Bitcoin a “scam”.
However, over the following years, he completely changed his opinion, particularly during the 2024 presidential election campaign, which he subsequently won.
Since he became President again (January 2025), he has strongly advocated for the USA to become increasingly crypto-friendly by adopting regulations that make the use of cryptocurrencies easy and accessible.
Indeed, never before this 2025 had the USA been so open to these new financial assets, also because Trump himself declared his intention to make them the world capital of crypto.
He specifically promised it during the Bitcoin Conference in Nashville in July 2024, when he also proposed creating a national strategic reserve in BTC.
At the time of his victory in last year’s presidential elections, the so-called Trump-trade erupted in the crypto markets, which didn’t last long but caused the prices of many cryptos to soar.
Subsequently, some measures were undertaken that partially fulfilled the promises made during the electoral campaign, but in reality, over time, they have not yet succeeded in truly propelling the crypto world in the USA, at least not significantly more than before.
However, the enthusiasm of the crypto world towards it has somewhat waned in recent months, particularly when, due to the government shutdown, there were significant price declines.
Donald Trump’s most significant personal involvement with the crypto world is related to his memecoin TRUMP, launched in January on Solana.
Initially, it seemed like a successful project, with the price immediately rising to all-time highs above $75, but starting from the end of January, a prolonged decline began that appears to still be ongoing.
In April, it fell below $8, and after a temporary recovery mid-year, starting in September, it began a new decline that first brought it below $7, and then in December, even below $5.
The current price is still above the initial offering price, but compared to the highs of eleven months ago, the loss has now risen to 93%.
To this must be added his personal collection of NFTs dedicated to him, launched even before he became president for the second time, probably with the aim of raising funds specifically for last year’s election campaign.
Other personal involvements are instead indirect, as several of his companies, particularly Trump Media, are active in the crypto sector, but his role in those companies is solely that of a shareholder.
In parallel with pro-crypto government policies, the Trump family has launched several projects related to cryptocurrencies.
The main entity is World Liberty Financial (WLFI), in which President Trump does not have any direct role. Instead, his sons Donald Jr., Eric, and Barron Trump are heavily involved. The president holds only the purely formal position of “chief crypto advocate”.
World Liberty Financial is a decentralized finance (DeFi) platform based on Aave, featuring a governance token WLFI and a stablecoin called World Liberty Financial USD (USD1).
In addition, the MELANIA memecoin by Donald Trump’s wife was also launched, although its market value has already almost completely diminished (-99% from its peak).
Additionally, Eric Trump is also involved in Bitcoin mining with American Bitcoin Corp.
According to some democratic reports and Reuters investigations, the Trump family as a whole would hold approximately $11.6 billion in crypto-related assets, with revenues exceeding $800 million in just the first half of 2025.
Donald Trump’s net worth has increased by billions of dollars thanks to these projects.
Obviously, all of this has also sparked various controversies.
Firstly, there are critics who accuse the Trump administration of conflicts of interest precisely because of the pro-crypto policies advocated by his government, which directly benefit his family’s projects.
There are also doubts about the advisability of having among the investors in these projects various foreign investors coming, for example, from countries like China and the United Arab Emirates (UAE).
Furthermore, Trump is accused of having favored insiders by dissolving the DoJ’s crypto anti-fraud team, and reducing SEC oversight. Others accuse him of outright corruption, claiming that Trump is exploiting his presidency to enrich himself with crypto.
