The Welcome on Board – Mode & International event will be held in Paris on November 20, a day entirely dedicated to assessing new export strategies for fashion brands. More than 250 participants are expected, among them brand founders, CEOs, and senior executives in charge of international expansion and exports, e-commerce and direct retail, as well as international fashion buyers.
The event is organised jointly by various French industry associations and public bodies, like the Women’s Ready-to-wear Federation, Promas International, the Association of Apparel Producers, the Knitwear and Lingerie Federation, the Fashion and Haute Couture Federation, UFIMH, DEFI, the French Footwear Federation, CCT, Francéclat and Entreprises France. The programme includes conferences and workshops designed to help brands expand their international presence.
There will be sessions on the impact of geopolitics and market transformations on international trade, and on the expectations of international buyers. The line-up of speakers includes representatives of international names like Kirna Zabête (USA), Guffanti (Italy), Hankyu Hanshin (Japan) and Attica (Greece), alongside French experts like Michaël Azoulay, founder and CEO of American Vintage, Caroline Goiffon, managing director of Statement Paris, Louis-Gabriel Nouchi, designer at LGN, Claire Bismuth, COO of Coperni, Lisa Nakam, managing director of Jonak, and Mathieu Grodner, president of Simone Pérèle.
Workshops on customs and logistics, brand security in the digital age, finance and market opportunities will be held in the afternoon. Also under the spotlight, lean growth strategies, how to deploy sustainable international D2C strategies, and how to use AI and data analytics to improve global performance.
Welcome on Board will combine analysis of market data and the experiences of several brands with practical workshops, giving participants the tools to kickstart, consolidate or accelerate their international expansion within a constantly changing environment.
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