HashKey Chain and ATT Global partner to launch a Web3 advertising model. The model tokenizes real-world ads for greater transparency.
HashKey Chain, a prominent L2 public chain, has announced a strategic partnership. The firm is working with a well-known Web3 project, ATT Global. This partnership seeks to revolutionize the effective approach to digital advertising. This project will combine blockchain with RWAs for increased transparency.
The partnership is expected to bring together distributed advertising assets. In particular, they will efficiently incorporate on-chain payments. In addition, they are integrating the AI-IoT technology into marketable digital tokens. This collaboration aims to be able to produce a verifiable advertising ecosystem. As a result, the model will be more transparent and user-friendly in general.
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Nevertheless, at this moment, ATT Global is going to especially deploy its AI-IoT technology. This system successfully translates the physical advertising spaces. For example, high-traffic LED screens are tokenized digital assets. This makes physical ads tradeable on-chain, and enables them to be bought, sold, and traded. Therefore, decentralized access is obtained to the ad inventory in the real world.
The proposition is to increase engagement by leaps and bounds. In addition, it will bring about greater transparency in decentralized advertising across the world. The project effectively uses an immutable ledger for recording. This ledger showcases all the ad interaction, including payments. As a result, it instills confidence and prevents expensive ad fraud.
The partnership incorporates HashKey Chain as its core technology. This platform is a Layer 2 public blockchain that is compatible with EVM. And it is specifically designed for compliant, institutional-grade finance. Thus, overall, chain is good for RWA tokenization. This assures a secure, low cost and easily verifiable transactions.
The collaboration is very important for the current Web3 advertising space. It represents a huge trend in bridging the gap between conventional industries. Moreover, it links the blockchain technology with these sectors efficiently. By tokenizing ad assets, it takes advertising on-chain. As a result, now, the decentralized economy will be the destination for the real-world ad spend.
The Web3 advertising model rewards users differently. Unlike the traditional Web2 approaches, this model is rewarding. In particular, users get tokenized rewards for their attention and engagement. This model is more equitable and participatory ecosystem. Therefore, users are in charge and receive rewards for their data.
HashKey Chain is an L2 blockchain platform that is compliant with regulations. It is integrated into the well-known HashKey Group ecosystem in general. The chain is particularly designed to support DeFi activities in a regulated manner. Therefore, its focus is institutional-grade RWA tokenization. This will promote more widespread use in finance and further.
Advertising Time Trace History of Internet Advertising is more commonly called ATT Global. The company is an ad-tech company with an international presence. It merges distributed advertising assets, along with AI and IoT technology. Already, high-traffic LED screens have been successfully deployed by ATT. For instance, screens are now in full operation in major Asian cities.
This decentralized model greatly decreases dependence on intermediaries at the present time. Decentralized platforms also directly connect advertisers. As a result, it eliminates unnecessary middlemen. This streamlining saves money and saves a lot of time. Moreover, it ensures natural protection of user privacy.
Web3 advertising serves as an efficient solution to the issue of data privacy. These problems are widespread in current Web2 models all over the world. Hence, users have more control over personal information than ever before. This distinguishing feature appeals to users who value privacy.
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