21st August 2025 – (Hong Kong) High-net-worth families and family offices across Asia are increasingly investing in cryptocurrencies, spurred by growing optimism around digital assets, wider adoption, and supportive regulatory changes in key markets. Wealth managers report a surge in enquiries, while cryptocurrency exchanges have experienced higher trading volumes, and crypto funds are in strong demand as affluent investors seek greater exposure to the digital asset class.
Jason Huang, founder of NextGen Digital Venture, revealed that his firm raised over US$100 million in just a few months. “The response from Limited Partners, primarily family offices and fintech entrepreneurs, has been highly encouraging,” said Huang. He launched the Next Generation Fund II in Singapore in May, following the success of his first fund, which delivered 375% returns in under two years.
Swiss investment bank UBS noted that some Chinese family offices are planning to allocate around 5% of their portfolios to cryptocurrencies. “Second- and third-generation family members are increasingly engaging with virtual currencies,” said Lu Zijie, head of wealth management at UBS China.
The surge in interest coincides with record-breaking cryptocurrency prices, such as Bitcoin surpassing US$124,000 this month. Regulatory developments, including the recently enacted GENIUS Act in the United States and Hong Kong’s new stablecoin legislation, have further boosted investor confidence.
Saad Ahmed, head of Asia Pacific at crypto exchange Gemini, highlighted the growing maturity of digital assets. “The momentum has built significantly,” he said, referring to the shifting mindset among investors.
Where previously digital assets were seen as a minor allocation, wealthy clients now view them as essential portfolio components. Zann Kwan, chief investment officer at Singapore-based Revo Digital Family Office, noted the evolution: “Last year, they explored Bitcoin ETFs; now they understand the value of holding tokens directly.”
Sophisticated investors are also adopting advanced strategies, such as arbitrage and market-neutral approaches, according to Singapore wealth manager Lighthouse Canton. Giselle Lai of Fidelity International added that Bitcoin is increasingly being used as a portfolio diversifier due to its low correlation with traditional assets like stocks and bonds.
Cryptocurrency exchanges have similarly benefited, with Hong Kong’s HashKey Exchange reporting an 85% year-on-year increase in registered users by August 2025. Additionally, South Korea’s three largest exchanges recorded a 17% rise in trading volumes compared to the same period in 2024, with daily averages increasing by over 20%, according to CryptoQuant.
