Walmart is expanding its presence in the financial technology space through OnePay, its rapidly growing fintech arm. The company plans to roll out cryptocurrency trading features within the OnePay app, allowing millions of users to buy, sell, and hold Bitcoin (BTC) and Ethereum (ETH) directly from their mobile devices. According to reports, the launch is expected in late 2025, with crypto infrastructure provider Zerohash powering the trading and custody services.
This development represents a strategic evolution for Walmart’s digital finance ambitions, bringing the world’s largest retailer closer to the frontier of blockchain innovation. As cryptocurrencies continue to gain traction among mainstream investors and consumers, Walmart’s entry signals growing corporate confidence in integrating blockchain-based assets into traditional financial ecosystems.
Since its inception, OnePay has been positioned as more than a simple payments solution. Initially launched to streamline financial transactions for Walmart customers and employees, OnePay has expanded into personal finance, offering tools for money transfers, savings, and budgeting. The planned integration of Bitcoin and Ethereum trading will further diversify its offerings, making it a one-stop financial app for millions of users.
By partnering with Zerohash, a regulated digital asset infrastructure company, Walmart ensures compliance and security for its customers. Zerohash will handle settlement, custody, and trading operations, enabling Walmart to focus on user experience and accessibility. The collaboration mirrors similar moves by major fintech platforms such as PayPal and Robinhood, which have successfully integrated crypto trading into their consumer apps.
Industry experts believe Walmart’s OnePay could play a pivotal role in expanding crypto access to everyday consumers. With its massive retail footprint and trusted brand, Walmart is uniquely positioned to bring digital assets to a demographic that may have been hesitant to engage with traditional crypto exchanges. The convenience of purchasing crypto within a familiar app could accelerate adoption across a broad audience.
If successful, this rollout could also lay the groundwork for future integrations, such as crypto-based loyalty programs, cross-border remittances, or blockchain-powered payment solutions in Walmart stores. Although Walmart has not announced plans to accept cryptocurrency directly at checkout, this move indicates a growing interest in leveraging blockchain technology across its financial operations.
Looking ahead, analysts expect Walmart’s foray into crypto trading to drive increased competition among fintech platforms and retail-based financial apps. By combining the accessibility of retail with the innovation of decentralized finance, Walmart’s OnePay could redefine how consumers interact with money in the digital age.
As regulatory clarity around crypto continues to evolve in the United States, Walmart’s cautious yet forward-thinking approach places it at the forefront of fintech innovation. The OnePay crypto trading launch, expected by late 2025, may well mark a turning point in mainstream crypto adoption — bridging the gap between everyday commerce and the blockchain economy.
