Walmart and Amazon are reportedly considering launching their own U.S. dollar-backed stablecoins, a move that reflects growing institutional interest in digital assets amid clearer regulatory guidance in the United States.
According to The Wall Street Journal, the two retail giants are exploring the development of brand-specific stablecoins, though neither company has officially confirmed these plans.
If implemented, stablecoin payment systems could redirect billions in cash flow away from traditional banking partners. In 2024, Amazon generated $638 billion in annual revenue, with $447 billion coming from global e-commerce sales, according to Statista. Walmart reported over $100 billion in global e-commerce sales in 2023, comprising 17.8% of its total annual revenue.
Adopting stablecoin rails could allow both companies to benefit from faster, lower-cost transactions, potentially saving billions in fees.
Meanwhile, Shopify has already announced plans to integrate USDC payments by the end of 2025, according to a June 13 report from Cointelegraph.
