Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure
Verb Technology (VERB), an artificial intelligence (AI)-powered, video-based technology company, is poised to make a significant leap in the crypto space.
The company announced it raised $558 million in a private placement aimed at establishing the first publicly traded treasury strategy company centered on Toncoin (TON).
Verb Technology plans to rebrand as TON Strategy Co. (TSC) and collaborate with Kingsway Capital to implement a treasury strategy specifically for Toncoin, the native cryptocurrency of The Open Network (TON) blockchain.
The private placement, described as “upsized and oversubscribed,” involves the issuance of approximately 58.7 million shares of common stock, including pre-funded warrants, at a price of $9.51 per share.
This pricing reflects the market close as of August 1, 2025, and Verb Technology’s transaction is expected to close on or around August 7, 2025, subject to customary conditions.
The majority of the net proceeds from this offering will be allocated to acquiring TON coins, positioning the company as one of the largest holders of the cryptocurrency globally. This strategy aims to generate sustainable staking rewards, enhancing TSC’s cash flow while expanding its exposure to Toncoin.
The strategic move follows recent developments in the TON ecosystem, particularly the announcement that TON would become the exclusive blockchain for Telegram.
This partnership allows millions of Telegram users to utilize Toncoin seamlessly within the social media app, making it the primary payment method for Telegram Ads and enabling creators to withdraw rewards directly.
Manuel Stotz, the incoming Executive Chairman, emphasized the advantages of permanent capital vehicles for long-term holdings of Toncoin. He highlighted the dual benefits of potential value appreciation and staking yield, allowing TSC to capitalize on the rewards generated by Toncoin.
According to Monday’s announcement, Verb Technology’s investment round attracted over 110 institutional and crypto-native investors, led by Kingsway Capital and anchored by prominent firms such as Vy Capital and Blockchain.com.
Upon completion of the private investment in public equity (PIPE) transaction, TSC is expected to have a portion of its share capital subject to lock-up agreements, as well as one of the highest cash assets relative to total assets among Digital Asset Treasury companies focusing on non-Bitcoin and non-Ethereum assets.
The artificial intelligence company also anticipates significant cash reserves to support the growth of its TON treasury post-launch.
Following the closing of the transaction, Verb Technology will continue to trade under the ticker “VERB” on the Nasdaq, with the new treasury strategy taking effect immediately.
Despite this initiative, TON has seen its price retrace toward $3.38, representing a 5% retrace in the 24-hour time frame. When compared to its highest paid price of $8.25 per coin, TON is trading nearly 60% below its record price, according to CoinGecko data.
Featured image from DALL-E, chart from TradingView.com
