The NFTs are sold via a Fixed-Price Sale using ETH, starting October 21, 2025, with physical prize eligibility based on a November 3 snapshot.
Upbit NFT is launching the Project 2WINZ NFT series, beginning with the inaugural drop from acclaimed designer and art director UPTEMPO. This project unites 11 leading Korean art toy artists, establishing a new standard for phygital collectibles in the digital asset space.
UPTEMPO, who also co-leads HANDS IN FACTORY, is recognized for cultivating the “RUNNING HORNS” universe. His artistic influence extends beyond the digital realm, evidenced by high-profile collaborations with major brands like Nike, New Era, and the production company behind Netflix’s Stranger Things.
The inaugural drop features UPTEMPO’s specific creation: the TIM ver. LUV GARDEN PFP NFT. The artwork focuses on a ‘Gardening’ theme, symbolizing the integration of Art and NFT, as well as the partnership between the Artist and Upbit.
Fellow HANDS IN FACTORY artist Hajonghoon collaborates on this launch. He creates his unique “HAZARD” figure series, which is a resilient lizard that regenerates its tail, serving as a powerful metaphor for modern perseverance. Additionally, his versatile work, including detailed sculptures and illustration projects like “BOOTLE BRAIN,” highlights the high-caliber talent driving the 2WINZ collection.
The drop will feature 150 NFTs in total. Subsequently, holders will be randomly allocated physical benefits. Specifically, these rewards include 1 original painting and 25 limited-edition physical art toys. All these tangible assets represent original works created by HANDS IN FACTORY and UPTEMPO.
Most importantly, this release is phygital, meaning the digital ownership grants access to physical rewards. Therefore, this hybrid approach, combining blockchain provenance with tangible art, defines the 2WINZ philosophy and aims to bridge the gap between digital asset trading and traditional art collecting.
Learn more: K-Pop Agency Hybe Aligns with Upbit to Launch BTS NFTs
Regarding the sale, the TIM ver. LUV GARDEN PFP NFTs will utilize a Fixed-Price Sale method, selling at a set price until all 150 editions are sold or the sale window closes.
A significant incentive is attached to holding these NFTs, dependent on traits within the digital asset. A snapshot date of November 3, 2025, at 12:00 AM KST will determine eligibility for the following physical prizes:
Before the main NFT drop, the 2WINZ project built serious hype with its “Free Raffle Drops.” This immediately showcased the project’s phygital DNA. Right before the main NFT drop, five lucky winners scored a truly special prize, which is a collaborative physical art toy designed by both UPTEMPO and Hajonghoon.
Following the event, the successful completion of this raffle and the subsequent announcement of the winners (who then submitted personal information for prize delivery and tax processing) provided a clear, real-world example of the utility embedded within the Project 2WINZ ecosystem. This assures potential buyers of the value behind the ‘Phygital’ label.
