The Smarter Web Company, a London-based tech firm, has purchased an additional 196 Bitcoin, investing over £15 million during a recent price rebound sparked by geopolitical tensions between the U.S. and Iran. This latest acquisition brings the company’s total Bitcoin holdings to 543.52 BTC.
According to the announcement, the firm’s Bitcoin treasury is now valued at approximately £42.38 million ($58.15 million), with an average acquisition price of $104,450 per BTC.
Unlike many corporate investors who typically buy during price dips, The Smarter Web Company strategically increased its holdings as Bitcoin showed signs of recovery following a dip triggered by Iran’s retaliation and the U.S.’s successful missile interception.
“The Smarter Web Company will only make acquisitions where the Directors believe the timing and opportunity is appropriate,” the company stated in its release.
At the time of reporting, Bitcoin has risen 3.65% in the past 24 hours and is currently trading at $105,730, according to data from crypto.news.
Just two days before its latest investment, the crypto market took a sharp hit following President Donald Trump’s order for U.S. military strikes on Iran’s nuclear facilities—a move that aligned the U.S. more closely with Israel in the escalating geopolitical conflict.
In a press release, The Smarter Web Company explained that the purchase is part of its broader 10-year plan to grow both revenue and user base through strategic Bitcoin acquisitions. The recent $15 million investment comes as Bitcoin recovers from a brief dip that saw prices fall below the $100,000 mark.
On June 22, Bitcoin dropped to as low as $98,467 amid rising global tensions. However, the market quickly rebounded after the U.S. successfully intercepted missiles launched by Iran at an American base in Qatar, signaling a temporary easing of hostilities.
While the company has been accepting Bitcoin payments since 2023, it officially began executing its long-term accumulation strategy on April 28, 2025.
