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London, United Kingdom, February 4th, 2026, Chainwire
Plutus, the UK-based crypto neobank, announced that its PlusMore (RaaS) initiative has raised $2.3 million in a collaborative effort across three launchpads for its PLUS loyalty reward token, built on the Base blockchain.
While Base has faced scrutiny over creator tokens, Plutus has taken a decisive step toward real-world utility by becoming the first project to deploy a Reward-as-a-Service (RaaS) model that integrates directly with Plutus and partner applications. The PLUS token is designed not merely as a reward mechanism, but as a versatile utility token, delivering a minimum on-chain value of $10 or more per PLUS redeemed on Base, including cashback and gift cards from top brands, exclusive partner discounts, and early access to Plutus features.
“Plutus’ mission has always been to bridge traditional banking and Web3 seamlessly,” said Danial Daychopan, CEO and Founder of Plutus. “With PLUS, we’re providing tangible value to customers while demonstrating how crypto can power real-world finance and loyalty rewards in a compliant, and meaningful way.”
Jesse Pollak, Head of DeFi at Coinbase, added: “It’s exciting to see long standing crypto companies like Plutus leveraging Base’s infrastructure to deliver on-chain utilities. PLUS shows how blockchain technology can enhance the day to day card spending experience.”
Originally, the $2.3 million raise included contributions from launchpads, but the PlusMore team decided to cancel the launchpad portion due to a vesting contract breach, preventing premature circulation of the token. Instead, PlusMore secured $700,000 through in-app sales, and PLUS is now live on Aerodrome DEX, a decentralized exchange set up by the Base community.
This move reinforces Plutus’ commitment to security, governance, and community-driven adoption, while ensuring that PlusMore users holding PLUS can enjoy both immediate and long-term benefits through its RaaS ecosystem.
About Plutus
Plutus is a UK-founded crypto neobank, established in 2015, and the pioneers of crypto-powered card payments. Since launch, Plutus has helped inspire and shape the industry, with hundreds of crypto card products following similar models. Today, Plutus continues to innovate and redefine the intersection of banking and Web3 through its licensed partners. Through initiatives such as PlusMore Rewards-as-a-Service and its tokenised loyalty reward token PLUS, Plutus delivers real on-chain utility that integrates seamlessly into everyday card spending and modern financial life.
