The race for crypto visibility in Asia is intensifying as the region cements its role as a global driver of digital asset adoption. A new report from Outset PR, a crypto-native public relations agency, reveals a divide in how audiences across East and Southeast Asia find crypto news, pitting trust-based readership against AI-driven discovery.
South Korea and Japan Lead Asia’s Crypto Media Traffic
The latest Outset PR report was based on Similarweb data from more than 170 crypto-related media outlets across ten Asian countries in the second quarter of 2025. Led by Senior Media Analyst Maximilian Fondé, Outset PR’s team evaluated not only traffic but also engagement metrics, revealing how audiences interact with crypto news platforms in markets including Hong Kong, Vietnam, Taiwan, …
