SINGAPORE — World Liberty Financial, a crypto venture linked to U.S. President Donald Trump, is planning to launch new products, including a debit card and tokenized commodity assets, as the Trump crypto empire continues to grow.
The firm’s CEO, Zach Witkoff, made the announcements speaking alongside WLFI’s co-founder, Donald Trump Jr. on Wednesday.
The debit card would “bridge crypto assets with everyday spending,” Witkoff told a crowd in Singapore at the Token 2049, one of the world’s largest crypto conferences.
“We’ll be rolling out a pilot program here in the next quarter and that debit card will either be live Q4 or Q1’26,” said Zach, who is the son of Steve Witkoff, U.S. Special Envoy to the Middle East under the Trump administration.
Zak Folkman, co-founder of World Liberty Financial, had reportedly teased the rollout of a debit card along with a retail application at Korea Blockchain Week 2025 last month. However, Trump Jr. and Witkoff said the company wasn’t ready to make an announcement regarding the consumer-facing app.
Witkoff said the team is also looking into the tokenization of real world commodities.
“We’ve not only thought about it, we’re actively working on it,” Witkoff said. “I think commodities are a really interesting area for us, whether it be oil, gas, things like cotton, timber, all of those things, frankly, should be traded on chain.”
World Liberty Financial describes itself as a decentralized finance protocol and cryptocurrency company, and it began publicly trading its crypto token WLFI in September.
The company has also launched a stablecoin dubbed USD1, which says it is pegged to the U.S. dollar and backed by short-term U.S. government treasuries.
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