World Liberty Financial, the blockchain project tied to President Donald Trump and his family, is preparing for a pivotal moment.
On September 1, early investors will finally gain access to a portion of their WLFI tokens, marking the first time the asset becomes tradable.
The rollout will free up 20% of allocations from the project’s earliest funding rounds, where tokens were sold at just $0.015 and $0.05. While those unlocked assets amount to roughly 5% of the total supply, the remaining 80% will stay locked until tokenholders decide otherwise through a governance vote. Allocations for founders and advisors remain frozen as well, according to the latest announcement.
Ahead of the unlock, World Liberty has introduced an onchain verification system called the Lockbox, opening on August 25. Most participants can activate immediately, though a small number may be restricted if they fail compliance checks.
The move comes after WLFI holders voted unanimously in July to greenlight trading, a decision that aligns with the project’s broader ambitions. Alongside the token launch, World Liberty is advancing adoption of its USD1 stablecoin, teasing a loyalty rewards system, and working toward a future Coinbase listing.
Momentum around WLFI was amplified this weekend as perpetual futures tied to the token went live on Binance, Bybit, and OKX. Early trading saw contracts change hands between $0.40 and $0.42, valuing the project at more than $40 billion on a fully diluted basis.
If those levels hold once spot markets open, Trump’s family holdings could be valued in the billions. DT Marks DEFI LLC, the Trump family’s entity, controls around 22.5 billion WLFI, while the President’s personal stake stands at 15.75 billion tokens. At pre-market prices, that would translate to over $9 billion for the family’s company and $6 billion for Trump himself — potentially doubling his reported net worth.
Not surprisingly, Trump’s involvement in the project has attracted criticism. Some opponents in Washington argue his stake represents a conflict of interest. Democrats attempted to insert stricter safeguards into the recently passed GENIUS Act, the new U.S. stablecoin law signed in July, but those measures failed to make it into the final text.
Even so, WLFI’s debut is being seen as a major test case for how politics, regulation, and crypto innovation collide. Investors and critics alike will be watching closely when September arrives.
