Fight Fight Fight LLC — the company behind the Trump (TRUMP) memecoin — is reportedly planning to launch a new digital asset treasury aimed at stabilizing the struggling token’s price and extending its footprint across the crypto ecosystem.
According to an Oct. 8 Bloomberg report, the initiative is being led by Trump ally and longtime promoter Bill Zanker, who is seeking to raise up to $1 billion for the venture. The plan, still in its early stages, could change or fail to materialize, sources familiar with the matter said.
The proposed Digital Asset Treasury (DAT) would focus on accumulating Trump-linked digital assets, including the TRUMP coin — which has tumbled to around $8 from its January high of $44.
Reviving a fading Trump token
The DAT marks Zanker’s latest effort to revive the Trump memecoin, which launched on Solana shortly before Trump’s second presidential inauguration. The token’s debut — featuring a cartoon image of Trump raising his fist after the assassination attempt — drew early attention but failed to maintain momentum.
In May, Trump hosted a dinner for major TRUMP holders to boost engagement as part of a Fight Fight Fight social media campaign. However, a planned Trump-branded wallet for trading and storage was later scrapped following a dispute with World Liberty Financial (WLF), another Trump-linked crypto venture.
WLF’s own WLFI token is already being accumulated by ALT5 Sigma, a separate crypto treasury firm — prompting comparisons between the two projects. Analysts suggest the DAT could serve a similar role, potentially concentrating ownership of Trump-related tokens among a small group of connected firms.
Expanding political crypto ambitions
The Trump family’s foray into digital assets has accelerated over the past year, spanning Bitcoin mining, stablecoins, and crypto ETFs. On X (formerly Twitter), crypto commentators were quick to link the DAT plans to Trump’s pledge of a “golden age for crypto,” while critics warned of potential conflicts of interest and self-enrichment.
Meanwhile, the broader Trump-themed token space continues to generate controversy — from California Governor Gavin Newsom’s parody “Corruption Token” to ongoing marketing of Trumpbucks, a $1 stablecoin tied to World Liberty Financial.
Despite market headwinds and waning hype, Zanker’s latest initiative underscores that the Trump crypto ecosystem remains active and ambitious, even if its tokens are no longer soaring as they once did.
