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Blockchain Technology

Trump Media’s new crypto token launch explained: How does it work and who gets it?

Last updated: January 1, 2026 1:05 am
Published: 2 months ago
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Trump Media new crypto token: Trump Media plans to launch a new cryptocurrency. Shareholders will receive one token for each share they own. This digital token will run on the Cronos blockchain. The move expands Trump-linked cryptocurrency ventures. Donald Trump, as the largest shareholder, will receive a significant portion of these tokens.

Trump Media new crypto token: Trump Media and Technology Group Corp, the company behind US president Donald Trump’s Truth Social platform, has announced plans to launch a new cryptocurrency that will be distributed directly to its shareholders, as per a report.

According to a statement released Wednesday, the digital token will be issued in partnership with crypto exchange Crypto.com and is expected to run on the Cronos blockchain, a network supported by the exchange, as per a Bloomberg report. The company said each shareholder will receive one token for every share they own.

The move adds to a growing list of cryptocurrency ventures connected to Trump. World Liberty Financial, a decentralized finance project backed by the Trump family, already operates the WLFI token and the USD1 stablecoin. Earlier this year, Trump also introduced his own TRUMP memecoin, alongside a similar coin promoted by his wife, Melania.

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Trump remains the largest shareholder of Trump Media, holding a 41% stake in the company, according to data compiled by Bloomberg. That means he would receive a significant share of the newly issued tokens.

The announcement comes amid a more favorable regulatory climate for the crypto industry following Trump’s return to the White House in January. Over the summer, new legislation was passed to regulate parts of the sector, and several enforcement actions against crypto companies have been paused or dropped.

Trump Media CEO Devin Nunes said in the statement that, “We look forward to utilizing Crypto.com’s blockchain technology and improving regulatory clarity to implement this first-of-its kind token distribution, reward Trump Media shareholders, and promote fair and transparent markets,” as quoted by Bloomberg.

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The company emphasized that the tokens will not represent ownership in Trump Media shares and may not be transferable or exchangeable for cash. However, token holders could receive additional perks, including benefits or discounts tied to Trump Media products.

The cryptocurrency initiative is one of several new business directions Trump Media has outlined this year. The company has also announced plans involving nuclear fusion, stockpiling other cryptocurrencies, launching financial products, and creating markets for sports wagering, as per the Bloomberg report.

What is Trump Media’s new cryptocurrency?

It is a digital token that will be distributed to Trump Media shareholders.

Who is partnering with Trump Media on the token?

The company is working with crypto exchange Crypto.com.

Read more on Economic Times

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