Tokenholders will receive periodic benefits, such as discounts tied to Trump Media’s various products.
Trump Media will distribute a “new digital token” to its shareholders, the company announced on Wednesday.
Trump Media is the parent company of several business ventures tied to US President Donald Trump, including the social media platform Truth Social, the streaming service Truth+, a forthcoming prediction market, and crypto-focused exchange-traded funds.
Most recently, the company acquired TAE Technologies, a nuclear fusion startup.
The new token will be distributed in partnership with crypto exchange Crypto.com. The distribution is “expected to leverage” the exchange’s technology, including its blockchain, Cronos.
That blockchain was home to a $500 million DeFi ecosystem as of Wednesday, according to DefiLlama data.
Shareholders will receive a new token for each whole share of Trump Media, according to the announcement. But the tokens will not represent an ownership interest in Trump Media — instead, tokenholders will receive periodic benefits, such as discounts tied to the company’s various products.
“It is further anticipated that the tokens may not be transferable and cannot be exchanged for cash,” the company said in its news release announcing the distribution.
Additional details will be shared in the new year, the company added.
“We look forward to utilizing Crypto.com’s blockchain technology and improving regulatory clarity to implement this first-of-its kind token distribution, reward Trump Media shareholders, and promote fair and transparent markets,” CEO Devin Nunes, a former Republican Congressman, said in a statement.
The distribution isn’t the first time Trump Media has partnered with Crypto.com. Earlier this year, the two companies established a digital asset treasury company to acquire the Cronos cryptocurrency, CRO.
More recently, they partnered to develop a prediction market, Truth Predict, that would be available through Truth Social.
On December 18, Trump Media announced a $6 billion merger with fusion company TAE Technologies. The company plans to begin building what it calls the world’s first “utility-scale” fusion power plant in 2026.
On Tuesday, the first five Truth Social ETFs began trading on the New York Stock Exchange. It plans to offer crypto-based ETFs in 2026 through Crypto.com subsidiary Foris Capital US.
The president is Trump Media’s largest shareholder, with a stake held in a trust managed by his son, Donald Trump Jr., according to the New York Times.
