The move aligns with Trump Media’s broader crypto strategy as it continues to expand its Bitcoin holdings beyond $1 billion.
Trump Media and Technology Group, the operator of US President Donald Trump’s Truth Social platform, has announced plans to launch a blockchain-based token for its shareholders, marking its latest step into the digital asset space.
The company said the new digital asset, known as the DJT token, will be distributed in partnership with Crypto.com and issued on the Cronos blockchain.
According to the announcement, each eligible shareholder is expected to receive one token for every whole share of DJT owned, using a 1:1 distribution model. Trump Media said the rollout is expected to begin in the near future, with additional details to be shared in the coming months.
The company said the token may offer periodic rewards and benefits tied to its ecosystem, including Truth Social, the Truth+ streaming service, and its prediction market platform, Truth Predict.
However, Trump Media emphasized that the token will not represent equity ownership, voting rights, or a claim on company profits. Trump Media CEO and Chairman Devin Nunes said the initiative aims to blend blockchain technology with traditional markets.
“We look forward to utilizing Crypto.com’s blockchain technology and improving regulatory clarity to implement this first-of-its kind token distribution, reward Trump Media shareholders, and promote fair and transparent markets,” Nunes said.
The company made clear that the DJT token should not be confused with tokenized equity. In its disclaimer, Trump Media said the digital tokens are not expected to be transferable, exchangeable for cash, or tied to the “managerial efforts of others,” a phrase often used in US securities law to define investment contracts.
Only “ultimate beneficial owners” of DJT shares as of specific record dates will qualify for the distribution, excluding borrowers or derivative holders. Trump Media also reserved the right to modify or cancel the program at any time.
The announcement comes amid growing interest and scrutiny, around tokenized financial products. Earlier this year, brokerage platform Robinhood introduced tokenized stock trading for European Union customers, including tokens linked to private companies such as SpaceX and OpenAI.
OpenAI quickly distanced itself from the offering, stating the tokens did not represent equity ownership or shareholder rights. Legal experts have warned that many tokenized products simply track price exposure without granting the protections or privileges of traditional stock ownership.
The token plan also fits into Trump Media’s broader digital asset strategy. In recent months, the company has steadily increased its Bitcoin holdings rather than making isolated crypto bets.
In July, Trump Media disclosed that it held close to $2 billion in Bitcoin and Bitcoin-related assets, funded largely through stock sales and bond issuances.
More recently, on-chain data showed the firm added another 451 Bitcoin, worth about $40 million, lifting its total holdings above 11,500 BTC, valued at over $1 billion at current prices.
Executives have previously said Bitcoin now accounts for roughly two-thirds of the company’s liquid assets. While the DJT token does not change shareholder rights, it highlights how publicly listed companies are experimenting with blockchain tools alongside traditional finance.
Whether such initiatives deliver lasting value or face regulatory hurdles remains an open question as tokenized products continue to evolve.
