Trump Media and Technology Group, the parent company of Truth Social, revealed it has amassed roughly $2 billion worth of Bitcoin (BTC) and related digital assets, expanding on an investment strategy disclosed earlier this year.
The company’s July 21 filing comes days after the U.S. House of Representatives advanced a trio of crypto bills, including a stablecoin framework signed into law by President Donald Trump.
The media firm said it began acquiring Bitcoin using proceeds from $2.5 billion in recent fundraising, including $1.5 billion in equity sales and $1 billion in bond offerings.
The disclosure signals a more assertive approach by Trump-aligned businesses in capitalizing on favorable crypto policy momentum. The firm stated that it may continue purchasing Bitcoin and similar assets depending on broader market conditions.
The announcement followed what Republicans dubbed “crypto week” in Congress. While the new law establishes rules for U.S. dollar-pegged digital tokens, additional proposals covering crypto trading infrastructure and central bank-issued digital currencies await Senate review.
Bitcoin briefly traded above $123,000 earlier in the week before retreating to about $116,600 as of press time. The token’s recent rally has been accompanied by increased activity in digital assets tied to Trump’s personal brand.
World Liberty Financial, a stablecoin platform with connections to the Trump family, saw its governance token WLFI more than double in value over the past week following a vote enabling secondary market trading.
Trump issued the landmark executive order to establish a Strategic Bitcoin Reserve, a federal stockpile of digital assets, in March.
While early analysis suggested the reserve might consist of crypto seized by law enforcement, recent statements from senior officials have hinted at broader approaches, including monetizing dormant government-held assets.
With legislative backing and market signals aligning, the media firm’s Bitcoin bet reflects a broader push from Trump-linked entities to position themselves at the forefront of the digital asset economy.
