Trump Media & Technology Group and Crypto.com are announcing plans to launch a publicly traded Cronos via a business combination with Yorkville Acquisition Corp.
The reported merger will create Trump Media Group CRO Strategy, Inc., with Steve Gutterman stepping in as CEO and Sim Salzman as CFO once the deal closes in early 2026.
The proposed treasury is nothing if not ambitious:
The announcement comes amid the recent tumble in CRO’s price, which shaved the token’s market cap from roughly $1 billion at announcement to about $636 million. Year to date, CRO is down over 47%. See below.
Despite the dip, the firms are framing this as a long-term bet on Cronos growth. Plans include running a Cronos validator node targeting about 6% APY, producing steady staking rewards, and Trump Media pledging to buy $105 million in CRO while integrating the token into Truth Social and Truth+ reward programs. According to a joint statement reported by Decrypt, CRO will be “the backbone of a growing blockchain ecosystem,” powering both utility (transactions, fees, governance) and yield generation (staking rewards).
This latest move continues the Trump family’s foray into crypto. A recent 78-page report titled “Trump, Crypto, and a New Age of Corruption” alleges that foreign governments, state-linked investors, and politically aligned corporations funneled money into Trump-branded crypto ventures, including the $TRUMP memecoin. In return, donors allegedly benefited from regulatory rollbacks and quietly shelved federal investigations into major crypto firms like Crypto.com, as well as Coinbase, Gemini and Ripple.
