The loyalty program will expand to boost USD1 utility via new trading pairs, DeFi integration, tokenised commodities, and an Apple Pay debit card.
World Liberty Financial (WLF) will allocate 8.4 million WLFI governance tokens to early participants in its USD1 points program, targeting users who helped seed activity in the project’s stablecoin.
The airdrop targets users who joined the USD1 Points Program, launched two months ago to drive adoption of the US dollar-backed stablecoin. Participants accrued points by trading USD1 pairs on partner exchanges and by maintaining balances in the stablecoin.
World Liberty said criteria, eligibility, and distribution mechanics will vary by venue, citing a Wednesday post on X.
The company said the loyalty program will remain live and expand alongside new measures to boost USD1 utility, including additional trading pairs, DeFi integrations, and further rewards.
Six Major Exchanges Taking Part
The initial distribution will run across six centralised exchanges: Gate.io, KuCoin, LBank, HTX Global, Flipster, and MEXC. Each platform will set its own timing and reward rules. The company said the points initiative will expand to new venues and add decentralised finance integrations and additional ways to earn and redeem rewards.
USD1 is issued by World Liberty Financial and custodied by BitGo. It ranks as the sixth-largest stablecoin with a market capitalisation of US$2.94 billion (AU$4.56 billion), according to CoinMarketCap.
WLF is also expanding beyond stablecoins and looking deeper into tokenising commodities, including gas, cotton, and even oil. The tokenised assets would be paired with USD1, Crypto News Australia reported.
The team behind WLF is also working on integrating USD1 into mainstream retail payments with a debit card on Apple Pay.
Read more on Crypto News Australia
