World Liberty Financial, a decentralized finance project endorsed by former U.S. President Donald Trump and his family, launched its native token WLFI on crypto exchanges on Sunday, opening with a price above $0.30 that implied a fully diluted valuation of more than $30 billion.
The launch saw 24.67 billion WLFI enter circulation, equal to roughly a quarter of the project’s 100 billion supply. Of that float, 10 billion tokens were allocated to World Liberty Financial Inc., while Alt5 Sigma Corporation took a seven billion tranche for its treasury. Another 2.8 billion were earmarked for liquidity and marketing.
Major centralized exchange Binance was the first to activate spot pairs in WLFI/USDT and WLFI/USDC, going live at 1 p.m. UTC. Other venues including Coinbase, Upbit and Gate.io said they will list the token in coming days.
Blockchain analytics firm Lookonchain flagged selling pressure within hours of the debut, citing three presale wallets moving a combined 160 million WLFI — worth about $51 million — onto Binance.
The rollout included a day-one unlock for early investors. About 20% of presale tokens from prior funding rounds at $0.015 and $0.05 became claimable via the project’s Lockbox process, amounting to roughly 4 billion WLFI. In total, close to 25% of the supply is now tradable, while the rest remains locked in categories such as the Treasury (19.96 billion), Team (33.51 billion), public sale vesting (16 billion) and strategic partners (5.8 billion).
Derivatives markets had already priced in demand ahead of the spot listing. WLFI perpetual contracts recorded a nearly 400% surge in volume on Sunday, The Block reported, with market activity comparable to major mid-cap tokens such as Sui, Dogecoin and Tron.
World Liberty Financial launched in 2024 with the goal of offering traditional-style financial products on-chain. The protocol operates primarily on Ethereum, integrating Aave V3 for lending and borrowing. WLFI serves as its governance token, allowing holders to vote on protocol parameters and incentive programs. Originally non-transferable, the token’s tradability was approved by governance in July.
The project has also rolled out USD1, a fully reserved dollar-backed stablecoin now live on Solana, Ethereum, BNB Chain and Tron. With a market cap of $2.6 billion, USD1 ranks as the sixth-largest stablecoin. Arkham data shows the project itself used 2 million USD1 to buy 6.5 million WLFI shortly after launch, paying $0.3078 per token.
The debut marks one of the largest token launches of the year, combining political branding with DeFi infrastructure. If prices hold, WLFI’s implied market value would place it alongside long-established assets in the crypto top tier and hand early backers paper returns as high as 20 times their entry price.
