Tron Inc. filed for a $1 billion securities offering with the U.S. Securities and Exchange Commission (SEC) to fund expansion of its TRX token treasury, following the corporate treasury strategy pioneered by MicroStrategy with Bitcoin.
The crypto company, led by Justin Sun, plans to raise funds through stocks, bonds, and other securities to purchase additional TRX tokens, the native cryptocurrency of the Tron blockchain, for its corporate reserves.
The company said in the statement, “Our TRX token strategy generally involves from time to time, subject to market conditions, (i) issuing debt or equity securities or engaging in other capital raising transactions with the objective of using the proceeds to purchase TRX tokens, and (ii) acquiring TRX tokens with our liquid assets that exceed working capital requirements.”
Tron Inc. was recently formed through a reverse merger with SRM Entertainment and now trades on Nasdaq under the ticker symbol TRON. As part of this transformation, Justin Sun rang the opening bell at Nasdaq earlier this month. The company already holds over 365 million TRX tokens and aims to buy more with the funds it raises.
In June 2025, the company secured a $50 million private investment led by Weike Sun, Justin Sun’s father, who also joined the board of directors. The investment involved warrants and preferred shares convertible to common stock.
Since the merger and rebranding, Tron Inc.’s share has jumped more than 1,300%, from below $1 to above $11.80, and propelled the firm’s market cap over $200 million.
Tron Inc. intends to utilize the funds raised to purchase additional TRX tokens and maintain the Tron blockchain ecosystem. This strategy is almost identical to what MicroStrategy and other companies used with Bitcoin, but Tron is targeting its native token (TRX). It intends to increase the treasury of TRX, mitigate token volatility, and sustain long-term development of the Tron network.
The success of this strategy will depend on TRX adoption, Tron blockchain growth, and broader institutional acceptance of alternative cryptocurrency treasury approaches.
