Travelsoft is one of the largest travel technology companies in the world and has just acquired one of the major travel tech media companies, Travolution. This purchase of Travolution, through its subsidiary Eventiz from Jacobs Media, will strengthen the Media & Events division of Travelsoft. This acquisition is the first step in building a powerful global integrated media and events platform combining content, marketplace, insights, community, and events for travel professionals.
Having Travolution strengthens Travelsoft’s already solid position in the travel technology industry. Travelsoft covers a wide range of travel technology verticals and operates in many different parts of the world. Travelsoft’s customers and suppliers have extensive global industry knowledge and experience. This acquisition gives the company the ability to integrate Travelsoft’s experience in travel technology with Travolution’s industry-leading content and media experience. The company’s mission is to become the most relied on reference media brand in global travel technology.
As a subsidiary of Travelsoft, Eventiz has already established reputation for its market analysis and networking insight. Eventiz will now expand its services provided to customers for the first time using the editorial reputation which is synonymous with authority in travel technology media which Travolution has been built on. This will enable Eventiz to construct a pioneering Media and Events division, which will integrate journalism and analysis with mesh networking for travel professionals worldwide.
Since Travelsoft acquired Eventiz in 2024, the company has been focused on creating a premier travel tech media brand, combining content and market intelligence to meet the fast-paced demands of the industry. This latest acquisition marks the next phase of this strategy. Travelsoft’s ambition is to bridge technology and editorial leadership, enabling travel professionals to make better-informed decisions and connect in meaningful ways.
By combining content with community and events, Travelsoft’s new Media & Events division aims to support the travel industry’s continued evolution. The company seeks to help industry professionals anticipate disruptions, understand market shifts, and shape the future of travel with confidence. Through this acquisition, Travelsoft is setting itself up to play an even more significant role in the travel tech ecosystem, while supporting the ongoing growth of the global travel community.
Jacobs Media, the previous owner of Travolution, has been a pioneer in the travel and hospitality media space. The company’s long-standing influence in travel tech and hospitality media has played a crucial role in Travolution’s rise as Europe’s go-to source for travel tech insight and analysis.
Duncan Horton, the Group CEO of Jacobs Media, highlighted that the sale of Travolution to Travelsoft represents a natural evolution for the brand. He also emphasised that while this acquisition gives Travolution access to a more global scale, the brand will remain committed to its editorial independence. Horton expressed his belief that under Travelsoft’s leadership, Travolution will continue to flourish, benefiting from Travelsoft’s infrastructure while maintaining the editorial freedom and industry trust that have made it a trusted source for travel tech professionals.
This deal represents a significant milestone for Jacobs Media, as it ensures the continued success of Travolution, while also allowing Jacobs Media to focus on other aspects of its business portfolio. The transition will help ensure that Travolution’s audience, loyal and large, continues to receive the same level of service and insight it has always relied upon.
Christian Sabbagh, the Founder and CEO of Travelsoft, expressed his excitement about the acquisition, stating that it aligned perfectly with the company’s strategy of uniting technology, content, and community. He explained that travel tech evolves at a rapid pace and that success requires not only building platforms but also listening, informing, connecting, and anticipating. He added that Travolution brought heritage, editorial excellence, and trusted insight to their business.
This integration of Travolution with Eventiz will allow Travelsoft to offer even more comprehensive media services to its audience. By combining market-leading travel tech insights with robust event offerings, Travelsoft aims to provide a 360-degree service to travel professionals. These professionals will be better equipped to make strategic decisions, understand the implications of emerging trends, and network with key players in the travel tech sector.
As the travel industry continues to experience rapid technological advancements, professionals need up-to-date information and insights to stay competitive. Travelsoft’s acquisition of Travolution is designed to fill that gap, delivering timely, relevant content and providing unparalleled opportunities for networking and collaboration within the industry.
One of the most exciting aspects of this acquisition is how it enhances Travelsoft’s ability to build stronger communities within the travel tech space. Through its Media & Events division, Travelsoft plans to create more opportunities for professionals to connect, share ideas, and shape the future of travel.
Guillaume Poulain, the Managing Director of Eventiz, shared his optimism for the future of the combined platform, stating that together, they would build a global travel tech media reference that would help professionals make informed decisions, anticipate disruptions, and shape the future of travel. He explained that this forward-thinking approach was aimed at helping travel tech professionals stay ahead of the curve by providing them with the resources and connections needed to thrive in an increasingly digital world.
The events hosted by the new division will allow travel professionals to meet face-to-face, discuss current trends, and collaborate on innovative solutions. Travelsoft intends to continue offering high-quality content while expanding its event offerings, which will be a critical component of the company’s strategy going forward.
Kate Harden-England, the Editor of Travolution, expressed her excitement about the acquisition and its future impact on the brand. She mentioned that she had witnessed how Travolution had become Europe’s leading source for travel tech insight, market analysis, news, and connections. She also highlighted that joining Eventiz and becoming part of the broader Travelsoft Group presented exciting opportunities for the brand.
With this acquisition, Travolution’s audience will benefit from an even more extensive content offering, alongside expanded event opportunities. As part of Travelsoft, Travolution will have access to a more significant global platform, allowing it to expand its reach while staying true to its journalistic values and industry focus. The move will also help Travolution enhance its capabilities in producing richer, more diverse content, providing its readers with even more valuable insights into the travel tech landscape.
This acquisition sets the stage for an exciting future in travel tech media. With Travelsoft’s strategic vision, the company is poised to become a leader in delivering not only cutting-edge content but also fostering an innovative, vibrant community for travel tech professionals.
As Travelsoft continues to combine its technology, content, and events, it will be in a unique position to shape the future of the travel industry. This acquisition is just one of the many ways Travelsoft is striving to create better decision-making spaces for industry professionals and ensure that the travel sector remains competitive in an ever-changing digital world.
The newly formed Media & Events division will play a pivotal role in this process, offering industry insights, networking opportunities, and a platform where innovation can thrive. With the integration of Travolution’s legacy and Eventiz’s forward-thinking approach, Travelsoft is setting a new standard in the travel tech media industry.
Travelsoft acquiring Travolution is great news for the travel tech sector. Integrating the high-quality content produced by Travolution with the wider technology experience of Travelsoft, the new Media & Events division is sure to develop a strong platform allowing travel professionals to remain educated, linked, and poised to tackle whatever awaits. The changing landscape of travel tech and the attention on content, community, and events will certainly be foundational to the future of the travel tech industry.
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