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Tim Cook Gives Sneak Peek into Apple’s Three-Day Launch Event: Here’s What to Expect

Last updated: February 27, 2026 1:45 pm
Published: 6 hours ago
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Tim Cook Teases Apple’s March 2-4 Launch Cycle with New Macs, iPads, and a Possible iPhone

Apple will start unveiling new products on Monday, 2 March 2026, chief executive Tim Cook confirmed in a post on X, calling it a ‘big week ahead.’ The teaser video ends with an Apple logo appearing on a MacBook lid, suggesting that the Mac lineup will be central to the announcements.

Reports indicate the company will make the reveals over three consecutive days through press releases on its Newsroom website, rather than hosting a single . This rolling format allows each product to get individual attention while keeping the news cycle active throughout the week.

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